Libraries

Addressing Library Relevancy

Last month, Gallup released a story that had libraries high-fiving across the internet. Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities." This was great… Continue reading Addressing Library Relevancy

Customer Experience, Marketing, Nonprofits

Optimizing customer interactions with a Customer Relationship Management tool (CRM)

I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)

Advocacy, Professional Development, Professional Speaking, Training

Owning your impact

I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact

Advocacy, Media Interviews, Professional Articles

Library Journal article: How to Win at the Ballot Box

April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box