Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC
Looking for some new ideas but don't have time to flip through all the library trades and listservs? There are a number of good podcasts out there with episodes and interviews that focus on library marketing and communications. Here are a few podcast episodes I've been interviewed for, and if you like these, you can… Continue reading Library Marketing & Communications Podcasts
I had the pleasure of attending the American Library Association Conference in Washington, DC last month. I found it energizing and inspiring to meet and catch up with so many organizations and libraries that I admire! I also got to see some of my favorite "library people" - former colleagues who have moved on to other library systems, current and past clients, library marketing peers, vendors and others.
Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing
I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for. One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful
Cordelia Anderson Consulting 