Conferences, Customer Experience, Marketing

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

CAC Updates, Conferences, Libraries, Marketing, Professional Speaking

Feeling Thankful

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for.  One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful

Professional Speaking

Do you need a speaker for your next event, training or webinar?

I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year.  Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?

Government, Media Interviews, Professional Articles

Podcast Transcript: “Business Resilience Decoded” interview on Crisis Communications

Thanks to my awesome summer intern Sydney, I now have transcripts of the podcasts I've been interviewed for. Here's a transcript of the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. Narrator: Welcome to Business Resilience Decoded. From Disaster Recovery Journal and Asfalis Business Resilience. Now, here’s… Continue reading Podcast Transcript: “Business Resilience Decoded” interview on Crisis Communications