Cordelia Anderson’s strength is to take an organization’s goals and effectively develop strategies that extend the organization’s vision and objectives. Her process identifies impactful and realizable approaches to enable the brand to be activated and executed to build value and visibility. She works as an extension of the library, functioning as a collaborative partner to build on the current work already generated. She is a pleasure to work with, bringing an intelligence and depth of experience that is unmatched.
– Margaret Sullivan, Principal, Margaret Sullivan Studio
Cordelia provided the keynote at our annual library PR idea exchange for South Carolina public and academic librarians and was quite successful in captivating attendees! She spoke about how libraries can move from a promotion strategy to an engagement strategy and gave us all great ideas for taking our promotion to the next level. I even had a few library staff members ask me for her contact information days after the exchange.
– Dr. Curtis Rogers, Communications Director, SC State Library
Our library has really benefited from Cordelia’s knowledge and expertise in all things marketing! She has given us invaluable guidance in communications planning, design, branding, and community engagement – which we REALLY needed help with.
– Sharon Reichard, Director of Communications, UNCC J. Murrey Atkins Library
I think your message cannot be stressed enough and I know from the way folks were fiercely taking notes it can certainly be applied across all of our organizations. But I especially admire how you have created a thriving business out of sharing your experience and using it to fulfill a clear need in our field. I’m a fan of turning the table on the “it’s always been this way” and thinking outside the box!
– Taylor Abernethy Johnson, President-Elect of the Carolinas Chapter of the Special Libraries Association
I worked with Cordelia Anderson for four years as part of Charlotte Mecklenburg Library’s
Marketing and Communications Department. During that time, the Library became one of the top fifteen recognized brands in the area thanks, in large part, to Cordelia’s understanding of the Charlotte Mecklenburg community, and how to connect the community’s needs with the Library’s offerings (and vice versa). Her leadership and hard work helped the Library achieve goals by conducting needed research, developing attainable goals and evaluating strategies to ensure campaigns were moving in the right direction. She can take branding campaigns steps further with her keen understanding of the customer, and recognition of the importance of customer engagement and satisfaction.
– Katy Rust, Marketing Specialist, Charlotte Mecklenburg Library
Dynamic, creative and strategic, I endorse Cordelia as the preeminent marketing and communications professional in the library industry. I had the pleasure of working with Cordelia during my tenure with the Charlotte Mecklenburg Library. Her leadership during the great recession was critical to the organization’s recovery as she positioned the Library as an essential service in the community, garnering tremendous grassroots support that manifested in restoration of the budget, staffing and hours of operation. Years later, Charlotte Mecklenburg Library has reestablished itself as one of the premier urban libraries in the country. I have continued to monitor Cordelia’s career and contributions on the national landscape and I always look to her for counsel on strategic initiatives, particularly marketing and communications efforts. I wholeheartedly endorse Cordelia as an industry leader.
– Michael Lambert, City Librarian, San Francisco Public Library
It was truly our pleasure to have you as our guest. You shared a wealth of knowledge that we very much need to assist us in building a strong foundation and grow as a team in promoting and elevating our library to the next level. Our group enjoyed our time with you and appreciated your taking the time away from your busy schedule to present the information to us … You provide positive energy and inspiration, and I hope that I will have another opportunity to work with you again in the future.
– Janice Hall, Central Piedmont Community College Library Services
Just wanted to let you know that your recent article made my weekly highlight reading list. I send out an internal e-newsletter to Branch Managers with inspiration from the library field, and found your quote to be uplifting.
Thank you for working towards creating a shared vision of libraries providing essential support to communities!
– Cindy Hohl, Director of Branch Operations at Kansas City Public Library
I’m working on the new round of Library Journal‘s Successful Library Marketing course, and you were at the top of our list to present a session. We loved your presentation in our previous run of the course, and the audience agreed that your presentation was a favorite. We would be delighted to have you join us again!
– Saadia Khalid, Curriculum developer for Edmaker.co, Partner to Library Journal
Thanks so much for speaking for us today! You have such an engaging presence while you are presenting. You presentation was full of great content and insightful tips that our participants will be able to easily apply to their work. I appreciate all your hard work and useful knowledge, it clearly showed today.
Brittany Rand, Online Learning Coordinator for Edmaker.co, Partner to Library Journal
I love the concept of being ‘essential,’ not just ‘important.’ It also completes the circle a lot of library professionals have trouble with, in that they see the numbers going down, but they don’t have the data, or strategies, to change the trajectory.
This will be very helpful to share with other libraries. You continue to be the trailblazer, and for that, we are so appreciative.
– Sandra Swanson, President of OrangeBoy, Inc.
Great endorsement of your strategy — and the library. You make it look easy, but we know otherwise.
– Clark Swanson, Chairman & Founder of OrangeBoy, Inc.
I’d like to call you attention to a Linkedin article that I recently read by your colleague, Cordelia Anderson, PR and Marketing Executive at Charlotte Mecklenburg Library – it’s attached. I know you will enjoy her insight.
– Colleen Bragiel, Senior Project Manager for Urban Libraries Council
Cordelia brought tremendous enthusiasm and professionalism to Charlotte Prep. Her forward-thinking mindset transformed our marketing strategy.
– Kelly Crum, Communications Manager, Charlotte Preparatory School