If you've ever wondered what the "APR" means in my website URL, it stands for Accredited in Public Relations. The APR is a special credential offered by the Public Relations Society of America. I received mine in 2011 and it has benefitted me in so many ways. First, it helped me advance in my career… Continue reading What is APR?
Tag: public relations
How to measure communications plan success
Many times when we talk about communications plans and campaigns, we focus on the tactics. Which makes sense - there are the things we can see. The clever social media post, the direct mail piece, the slick website. But the true way to evaluate a communications plan or marketing campaign is through measurement. My favorite… Continue reading How to measure communications plan success
Optimizing customer interactions with a Customer Relationship Management tool (CRM)
I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)