Consulting, Innovative Services, Libraries, Marketing, Training

Coming Soon: Crisis Communications for Libraries ON DEMAND

Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND

Consulting, Innovative Services, Libraries, Marketing, Training

Getting to “Yes” – Making a Case for Email Marketing at Your Library

Are you tired of putting a lot of effort into your library's marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing.  Now available on Niche Academy: Getting to “Yes”… Continue reading Getting to “Yes” – Making a Case for Email Marketing at Your Library

Advocacy, Consulting, Innovative Services, Leadership, Libraries, Marketing, Training

Ask Me Your Burning Questions About Library Marketing & Communications

Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications

Libraries, Marketing

More Than Programs: Marketing Library Services, Collections, Spaces, and More

Do you ever feel like your library marketing efforts are out of balance? Do you want to branch out (pun intended) from promoting library programs? There are many wonderful things that libraries offer, and many people who would benefit from these services and offerings. So let's figure out how to rebalance and reprioritize so you… Continue reading More Than Programs: Marketing Library Services, Collections, Spaces, and More

Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library