Library Marketing & Communications “Town Hall”

In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”


Addressing Library Relevancy

Last month, Gallup released a story that had libraries high-fiving across the internet. Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities." This was great… Continue reading Addressing Library Relevancy

Consulting, Customer Experience, Libraries, Marketing

Podcast Interview: “Library Marketing With Cordelia Anderson”

Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”

Customer Experience, Innovative Services, Leadership, Libraries, Professional Speaking

Reflections from my community engagement panel at ALA 2019

Last weekend, I attended the 2019 American Library Association Conference in Washington, DC. It was a great conference and a wonderful opportunity to connect with new and familiar professionals who work in the library industry. On Saturday, June 22, I presented as part of a Panel Discussion called "Community Engagement as a Mindset," hosted by… Continue reading Reflections from my community engagement panel at ALA 2019


5 tips for using good photography in your marketing

For this week's blog post, I solicited the advice of two star professionals: my sister, model/actress and professional photographer Kim Anderson; and my brother-in-law,  director/cinematographer (and retired Canon exec) Brent Ramsey. 1. Decide what story you're telling Fundamental to your marketing and communications planning is understanding what story you are telling. Whether you are marketing… Continue reading 5 tips for using good photography in your marketing