Conferences, Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Consulting

Library Marketing & Communications “Town Hall”

In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”

Libraries

Addressing Library Relevancy

Last month, Gallup released a story that had libraries high-fiving across the internet. Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities." This was great… Continue reading Addressing Library Relevancy

Consulting, Customer Experience, Libraries, Marketing

Podcast Interview: “Library Marketing With Cordelia Anderson”

Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”