Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

Conferences, Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

CAC Updates

Tell Me Your Success Stories!

Recently, when I was developing content for a new webinar, I found myself looking for examples of libraries who offered innovative programs and services during the pandemic. I found a few great examples online, but then I thought about all of you. I bet many of you, whether you work in libraries or other types… Continue reading Tell Me Your Success Stories!

Consulting, Professional Articles

New Article About Library Marketing Funnel

If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue,¬†out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel