Customer Experience, Marketing

Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Customer Experience, Innovative Services, Leadership, Professional Speaking

Reflections from my community engagement panel at ALA 2019

Last weekend, I attended the 2019 American Library Association Conference in Washington, DC. It was a great conference and a wonderful opportunity to connect with new and familiar professionals who work in the library industry. On Saturday, June 22, I presented as part of a Panel Discussion called "Community Engagement as a Mindset," hosted by… Continue reading Reflections from my community engagement panel at ALA 2019

Training

Seeking Intern for Summer 2019 (Note: Position Filled)

I am looking for a summer intern in the Charlotte, NC area to assist me with consulting projects. Specific activities that I am looking for help with include: Creating transcripts for podcasts on which I have been interviewed Writing content for my blog and social media Helping me edit a book I'm developing about marketing and… Continue reading Seeking Intern for Summer 2019 (Note: Position Filled)

Conferences, Professional Articles, Professional Development, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Awards, Conferences, Innovative Services, Marketing, Uncategorized

Reflections from the JCD Jury 2019

I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the JCD Jury 2019

Marketing, Uncategorized

5 tips for using good photography in your marketing

For this week's blog post, I solicited the advice of two star professionals: my sister, model/actress and professional photographer Kim Anderson; and my brother-in-law,  director/cinematographer (and retired Canon exec) Brent Ramsey. 1. Decide what story you're telling Fundamental to your marketing and communications planning is understanding what story you are telling. Whether you are marketing… Continue reading 5 tips for using good photography in your marketing