CAC Updates, Libraries, Marketing

Podcast Interview: Marketing & Communications Intersects With All Other Areas of the Organization

I was recently interviewed for the Library Marketing for Library Marketers podcast. We talk about the value of collaboration, how libraries can remove barriers for customers, good marketing principles and much more. Library Marketing for Library Marketers is an informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach,… Continue reading Podcast Interview: Marketing & Communications Intersects With All Other Areas of the Organization

CAC Updates, Libraries, Marketing

Podcast Interview: Library Marketing with Common Stacks

I was recently interviewed for the Common Stacks podcast from Library Lever. We talk about the importance of libraries telling their stories, and much more! Common Stacks is a podcast centered around interesting conversations with experts who are focused on the changes in the library profession, and service to library patrons and learners, as well… Continue reading Podcast Interview: Library Marketing with Common Stacks

Consulting, Innovative Services, Libraries, Marketing, Training

Now Available: Crisis Communications for Libraries ON DEMAND

Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Now Available: Crisis Communications for Libraries ON DEMAND

Advocacy, Libraries, Marketing

Libraries in the News: TikTok and Fundraising

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News: TikTok and Fundraising

Libraries, Marketing

New On-Demand Webinar: Best Practices for Creating & Marketing Programs

Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs