I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club
Tag: Professional Development
My cat peed on my vision board … but I’m still excited about 2023!
Yep. That headline is not a joke. Some of you know that I sometimes share my office with my 1-year-old dog Brookie and my 7-year-old ragdoll cat, Winter. They tend to convene in there (and get into fights) while I'm having Zoom calls. And Winter is always trying to drink my glasses of water. But… Continue reading My cat peed on my vision board … but I’m still excited about 2023!
Coming in 2023: More Content and More Convenient Subscriptions!
Thanks to everyone who participated in my on-demand training survey. The top three topics that participants expressed interest in were: Branding Getting and retaining new customers Integrated marketing campaigns I'll be working to add these and other topics this year. I am also going to begin offering an annual subscription model through Niche Academy for… Continue reading Coming in 2023: More Content and More Convenient Subscriptions!
Hiring a Marketing Specialist or Manager? Questions to Ask Candidates
A client recently asked me for some interview questions to ask when hiring a new Marketing Manager. I thought this was a great question, and wanted to share some of my answers with all of you!
Communications Tips for Libraries Facing Book Challenges
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges