Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic

Innovative Services, Libraries, Nonprofits

Grant Opportunities and Marketing

Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a… Continue reading Grant Opportunities and Marketing

CAC Updates, Conferences, Libraries, Marketing, Professional Speaking

Feeling Thankful

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for.  One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful

Consulting, Customer Experience, Libraries, Training

Libraries Reopening After COVID-19

I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19