Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library

Libraries, Training

New Training Opportunities Coming Soon!

I am excited to announce that I will be partnering with Niche Academy to offer new online training options later this year. I delivered a webinar with them back in May, and that sparked some wonderful conversations with my clients about how I can expand my training offerings. Stay tuned for more information coming soon. In the… Continue reading New Training Opportunities Coming Soon!

Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic

Innovative Services, Libraries, Nonprofits

Grant Opportunities and Marketing

Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a… Continue reading Grant Opportunities and Marketing