Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library

CAC Updates, Marketing, Planning Guides, Training

It’s Here! On-Demand Library Marketing Training

I'm so excited to announce my latest offering, now available on Niche Academy, an 8-part video series called "You Can Build a Library Marketing & Communications Plan." Through eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous… Continue reading It’s Here! On-Demand Library Marketing Training

Professional Development, Training

Tennessee Library Association Keynote Video: Pivoting During the Pandemic

Earlier this year I, along with the other contributors to ALA Edition's Pivoting During the Pandemic, was invited to deliver the keynote address at the Tennessee Library Association 2021 Annual Conference, but with a twist. We each recorded videos about our chapters, which were then edited together to create a fun, engaging presentation on the topics and… Continue reading Tennessee Library Association Keynote Video: Pivoting During the Pandemic

CAC Updates, Conferences, Libraries, Marketing, Professional Speaking

Feeling Thankful

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for.  One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful

Advocacy, Government, Libraries

Library Funding Series: Aftereffects of the funding crisis

This is the fourth post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post.  In my first three posts, I explained the funding impacts, public relations challenges, and… Continue reading Library Funding Series: Aftereffects of the funding crisis