Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue, out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel
I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic
As you might be aware, I am writing a book for ALA Editions set to come out next year. This has been such an exciting opportunity for me, and the staff at ALA Editions have been amazing to work with. As most authors will tell you, writing a book is fun but hard! Staying on… Continue reading Book writing process
Thanks to my awesome summer intern Sydney, I now have transcripts of the podcasts I've been interviewed for. Here's a transcript of the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. Narrator: Welcome to Business Resilience Decoded. From Disaster Recovery Journal and Asfalis Business Resilience. Now, here’s… Continue reading Podcast Transcript: “Business Resilience Decoded” interview on Crisis Communications
Cordelia Anderson Consulting 