Conferences, Professional Articles, Professional Development, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Marketing, Professional Articles, Professional Speaking, Training

Sign up for my e-newsletter

If you'd like to sign up for my e-newsletter, or see past issues, click here. Don't worry - relationships are two-sided, so I won't be blasting you with information that's only relevant to me. Instead, I will email you on a regular, bimonthly basis with content that I have created or curated from my work as well… Continue reading Sign up for my e-newsletter

Professional Articles

Crisis communications and weather events

The arrival of Hurricane Michael on my doorstep this morning caused me to reflect upon my many years of handing crisis communications and inclement weather procedures for organizations. Inclement weather preparedness often feels like a thankless job, but so necessary to your organization's business functioning and reputation. Just like your facilities or operations manager might… Continue reading Crisis communications and weather events

Marketing, Professional Articles

Aligning Communications Strategies with Measures

Several years ago my organization began gathering and tracking data about public perception. As part of a larger survey of community residents conducted by one of our partners, we began asking residents to respond (on a scale of strongly agree to strongly disagree) to the following statements: The library is a top institution in the… Continue reading Aligning Communications Strategies with Measures

Advocacy, Marketing, Professional Articles

ALA Newsletter: Because One Week Can Make a Big Difference

The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference

Leadership, Professional Articles

Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy

My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association.  Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy