Consulting, Professional Articles

New Article About Library Marketing Funnel

If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue, out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic

Consulting, Professional Articles, Writing

Book writing process

As you might be aware, I am writing a book for ALA Editions set to come out next year. This has been such an exciting opportunity for me, and the staff at ALA Editions have been amazing to work with. As most authors will tell you, writing a book is fun but hard! Staying on… Continue reading Book writing process

Government, Media Interviews, Professional Articles

Podcast Transcript: “Business Resilience Decoded” interview on Crisis Communications

Thanks to my awesome summer intern Sydney, I now have transcripts of the podcasts I've been interviewed for. Here's a transcript of the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. Narrator: Welcome to Business Resilience Decoded. From Disaster Recovery Journal and Asfalis Business Resilience. Now, here’s… Continue reading Podcast Transcript: “Business Resilience Decoded” interview on Crisis Communications

Marketing, Planning Guides, Professional Articles

Writing a book for release in 2020

I'm so excited to share this news: I am writing a book for ALA Editions, the publishing imprint of the American Library Association. The topic will be library marketing and communications. The book will be available next year, and I am already hard at work writing and gathering content. I can't say much more at this… Continue reading Writing a book for release in 2020