Consulting, Training

Developing a Crisis Communications Plan

A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan


Seeking Intern for Summer 2019 (Note: Position Filled)

I am looking for a summer intern in the Charlotte, NC area to assist me with consulting projects. Specific activities that I am looking for help with include: Creating transcripts for podcasts on which I have been interviewed Writing content for my blog and social media Helping me edit a book I'm developing about marketing and… Continue reading Seeking Intern for Summer 2019 (Note: Position Filled)

Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Marketing, Professional Articles, Professional Speaking, Training

Sign up for my e-newsletter

If you'd like to sign up for my e-newsletter, or see past issues, click here. Don't worry - relationships are two-sided, so I won't be blasting you with information that's only relevant to me. Instead, I will email you on a regular, bimonthly basis with content that I have created or curated from my work as well… Continue reading Sign up for my e-newsletter

Consulting, Customer Experience, Innovative Services, Leadership, Professional Speaking, Training

Developing a problem-solving mindset

Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset