Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND
Are you tired of putting a lot of effort into your library's marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing. Now available on Niche Academy: Getting to “Yes”… Continue reading Getting to “Yes” – Making a Case for Email Marketing at Your Library
Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications
I'm so excited to announce my latest offering, now available on Niche Academy, an 8-part video series called "You Can Build a Library Marketing & Communications Plan." Through eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous… Continue reading It’s Here! On-Demand Library Marketing Training
I am excited to announce that I will be partnering with Niche Academy to offer new online training options later this year. I delivered a webinar with them back in May, and that sparked some wonderful conversations with my clients about how I can expand my training offerings. Stay tuned for more information coming soon. In the… Continue reading New Training Opportunities Coming Soon!