If you've ever wondered what the "APR" means in my website URL, it stands for Accredited in Public Relations. The APR is a special credential offered by the Public Relations Society of America. I received mine in 2011 and it has benefitted me in so many ways. First, it helped me advance in my career… Continue reading What is APR?
Category: Training
Now Available: Crisis Communications for Libraries ON DEMAND
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Now Available: Crisis Communications for Libraries ON DEMAND
Communications Tips for Libraries Facing Book Challenges
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
Social Media Strategies: To Cross Post or Not?
I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?
Coming Soon: Crisis Communications for Libraries ON DEMAND
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND