Consulting, Customer Experience, Libraries, Training

Libraries Reopening After COVID-19

I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19

Consulting, Training

Developing a Crisis Communications Plan

A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan


Seeking Intern for Summer 2019 (Note: Position Filled)

I am looking for a summer intern in the Charlotte, NC area to assist me with consulting projects. Specific activities that I am looking for help with include: Creating transcripts for podcasts on which I have been interviewed Writing content for my blog and social media Helping me edit a book I'm developing about marketing and… Continue reading Seeking Intern for Summer 2019 (Note: Position Filled)

Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Marketing, Professional Articles, Professional Speaking, Training

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If you'd like to sign up for my e-newsletter, or see past issues, click here. Don't worry - relationships are two-sided, so I won't be blasting you with information that's only relevant to me. Instead, I will email you on a regular, bimonthly basis with content that I have created or curated from my work as well… Continue reading Sign up for my e-newsletter