I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year. Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?
Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”
I'm so excited to share this news: I am writing a book for ALA Editions, the publishing imprint of the American Library Association. The topic will be library marketing and communications. The book will be available next year, and I am already hard at work writing and gathering content. I can't say much more at this… Continue reading Writing a book for release in 2020
Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries
I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”