Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND
What's the best way to get patron feedback?
Today I was in Uptown Charlotte for a meeting, when I remembered that Charlotte’s Main Library is closing for good tomorrow. Realizing that it was my last chance to say “goodbye,” I decided to walk over before my meeting. As I walked the familiar streets, memories came flooding back. I spent fifteen years working at… Continue reading Visiting “My” Main Library for the Last Time
What's the best way to get patron feedback?
Cordelia Anderson Consulting 