Helping mission-driven organizations to meet their goals, tell their stories, and grow their businesses.
I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”
I was recently interviewed for the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. I discussed the three major types of crises - immediate, emerging and sustained - and how to plan and respond to each. I also gave specific examples of each type from my… Continue reading Podcast Interview: “Crisis Communications For Public Libraries”
Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve
Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Funnel, Sieve or Salad Spinner?
The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don't need a big budget or a lot of time to plan an effective campaign! When the Charlotte Mecklenburg Library System in North Carolina staff realized National… Continue reading ALA Newsletter: Because One Week Can Make a Big Difference
I forgot how much fun I had doing this interview, until I watched it again. Library Journal did a great job!
My article "Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy," published in the latest issue of "Reference & User Services Quarterly," a publication of the American Library Association's Reference and User Services Association. Excerpt: We all want the same thing: To get more people to use more library services more often, and… Continue reading Article: Amplify Your Impact: Moving from a Promotion Strategy to an Engagement Strategy
