Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND
What's the best way to get patron feedback?
Today I was in Uptown Charlotte for a meeting, when I remembered that Charlotte’s Main Library is closing for good tomorrow. Realizing that it was my last chance to say “goodbye,” I decided to walk over before my meeting. As I walked the familiar streets, memories came flooding back. I spent fifteen years working at… Continue reading Visiting “My” Main Library for the Last Time
What's the best way to get patron feedback?
Are you tired of putting a lot of effort into your library's marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing. Now available on Niche Academy: Getting to “Yes”… Continue reading Getting to “Yes” – Making a Case for Email Marketing at Your Library
Cordelia Anderson Consulting 