Services

Cordelia is a professional consultant available to help your company or organization meet your needs and achieve your goals.

Marketing, Communications & Branding

  • Develop a strategic and measurable Marketing & Communications Plan for your organization. (Watch a short video about this process, or download a pdf of the video content.)
  • Develop a new brand for your organization that is grounded in your community’s values and your library’s identity. (Download Case Study)
  • Other services you can choose from, or create a custom project:
    • Bring communications & marketing activities into alignment with strategic goals. Conduct a communications & marketing audit and inventory of your assets for better alignment of messaging.
    • Create/refresh your social media strategy, policy and governance to increase audience and brand reputation.
    • Create/refresh your Advocacy Plan and develop strategies to “influence the influencers.”
    • Take your storytelling to the next level with a consolidated editorial calendar and overall strategic narrative.
    • Conduct a reputation analysis and develop action plan to achieve measurable goals.

Strategic Planning

  • Create or update your organization’s Strategic Plan, including goals and objectives, key performance indicators and strategies to move your organization forward. (Download Case Study)
  • Conduct a Needs Assessment, Community/Staff Surveys, facilitated meetings, or other research activities to support your planning process. (Download Case Study)

Crisis Communications Services

  • Create a Crisis Communications Plan to be better prepared for potential challenges and threats.
  • Develop a response to a current crisis and determine strategies for minimizing negative impacts on your library, your staff, and your community.
  • Get expert coaching for your leadership, spokespersons and communicators.

Other Services

  • Strengthen your customer engagement strategies to increase retention.
  • Map out your customer experience journey and identify areas of improvement, alignment.

Sample Packages

Marketing & Communications Jump Start
Not sure where to start? I’m here to help. I will do a basic review of your organization and your marketing and communications assets, using the “PESO” methodology – paid, earned, social and owned. I’ll take what you are already doing and layer in recommendations that will take you to the next level. When finished, I will provide a 2-3 page report of findings and recommendations, and up to two hours of phone consultation. Contact for pricing

Social Media Audit
I will conduct a full audit of your social media presences (provided by you) and social media reputation. I’ll take what you are already doing and make some recommendations ton how you can increase engagement and audience. When finished, I will provide a 2-3 page report of findings and recommendations, and up to two hours of phone consultation. Contact for pricing

Customer Onboarding Analysis
I will walk through your process of signing up new customers, and analyze what they currently experience during the first 60-90 days of their relationship with your organization. Using data you provide on customer touch-points, systems and processes, I will provide a 4-5 page report of findings and recommendations, plus an additional up to four hours of phone consultation. I will be your ally in presenting these findings to key decision-makers to advocate for changes that can demonstrably improve the customer experience at your organization. Contact for pricing