Schedule

I am a professional speaker and trainer with years of experience helping professionals to grow their knowledge and skills. Following is a list of my past and upcoming speaking and training engagements. Descriptions can be found on my webinar description page or by clicking on “More Info” where indicated. All times Eastern unless otherwise indicated. Note: Some of these events are for members of the organizations only.

Upcoming Events

Back to Basics: Creating a Marketing Plan, July 15, 2021, 10am, NEFLIN

More Than Programs: Marketing Collections, Spaces and More, Sept 2, 2021, 10am, NEFLIN


Past Events

The “Marketing Funnel” Approach to Customer Engagement, May 19, 2021, 12-1pm Mountain Time, Niche Academy

Communications Strategies for COVID-19 and Beyond, May 12, 2021, Marigold Library System Annual Workshop More Info

Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement, A Series of Three Webinars, April 2021, State Library of North Carolina
April 15, 11am Eastern More Info
April 22, 11am Eastern More Info
April 29, 11am Eastern More Info

Moving from Promotion to Engagement, March 23, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members) More Info

Lessons from the COVID pivot: Community engagement now and in the future, March 18, 2021, 3-4pm Eastern, OCLC More Info

BiblioCon ’21, Strengthening Your Marketing During COVID-19, February 24, 2021, noon Eastern

Best Practices for Marketing Virtual or Socially Distant Programs, Feb 16, 2021, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members) More Info

Welcoming New Customers to the Library, Jan 12, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 15, 2020, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 3, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)

Library Marketing & Communications Conference, “Crisis Communications During COVID-19 and Beyond,” November 4, 2020 More Info

Welcoming New Customers to the Library, Oct 13, 2020, 10:30am Eastern, Florida Library Webinars More Info

Marketing Library Services for Schoolchildren During COVID-19, Oct 6, 2020, 10am Eastern, Northeast Florida Library Information Network

Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” October 2, 2020, Glen Ellyn Public Library, Chicago, IL

Crisis Communications for Libraries, Sept 30, 2020, 1pm Central, Library Leadership and Management Association (ALA Core: Leadership, Infrastructure, Futures)

Moving from Promotion to Engagement, June 23, 2020, 2:15pm, FSU Libraries

Communication Strategies for COVID-19, June 17, 2020, 3pm (Eastern Time), PCI Webinars

Why Marketing Matters, May 26, 2020, 2pm, Central Piedmont Community College

Library Communication Strategies for COVID-19 and Beyond, May 21, 2020, 10am, Northeast Florida Library Information Network More Info

Communication Strategies for COVID-19, May 11, 2020, 10:30am, State Library of South Carolina

Social Media Strategies to Use During Covid-19 Closures and Beyond, May 4, 2020, 10am, Southeast Florida Library Information Network More Info

Library Marketing & Communications “Town Hall,” April 17 & 24, 2020
More Info

Crisis Communications for Libraries, Apr 20, 2020, 10am (EasternTime), Southeast Florida Library Information Network More Info

Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Jan 13, Feb 4 & 18, March 3 & 17, 2020, Southeastern Florida Library Information Network More Info

Moving from Promotion to Engagement, Jan 15, 2020, 10am (Central Time), Panhandle Library Action Network More Info

Putting the “Relationship” in Media Relations, Jan 9, 2020, 2pm (Eastern Time), Florida Library Webinars More Info

Keynote: “Finding and Telling Stories of Impact,” Nov 15, 2019, CSLA Annual Summit, Great Wolf Lodge, Concord, NC More Info
 
“Level Up” Your Library’s Marketing & Communications, Nov 12, 2019, 10am (Central Time), Panhandle Library Action Network More Info
 
Keynote: “Customer Engagement and the Library Marketing Funnel,” Nov 1, 2019, SEFLIN 2019 Fall Membership Meeting, St. Thomas University Library More Info
 
Webinar: OCLC Panel Discussion: Community Engagement as a Mindset, Sept 17, 2019, 2-2:30pm
More Info
 

Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019, American Library Association, Washington D.C.

IMG_0144OCLC Panel Discussion: Community Engagement as a Mindset, June 22, 9am, 2019, American Library Association Conference, Washington Convention Center More Info

Take Your Academic Library’s Marketing & Communications to the Next Level, March 19, 20, 21, 2019 Recording: http://bit.ly/academiclibrarywebinar
PowerPoint (pdf): Academic Webinar Comm Next Level

Half-Day Training, “Evaluate & Strengthen Your Library’s Communications,” May 6, May 15, May 29, Multiple Locations, State Library of North Carolina

Keynote, “Moving from Promotion to Engagement,” April 26, 2019, State Library of South Carolina PR Exchange, Columbia More Info

Interview, “Business Resilience Decoded” Podcast, March 19, 2019, Hosted by Disaster Recovery Journal and Asfalis Advisors More Info

Interview, “Library Figures” Podcast, Feb 19, 2019, Hosted by Red Rokk Marketing and Piola More Info

Storyteller, “Parenting is Hard” Storytelling Event, Nov 28, 2018, Fundraising event for Prevent Child Abuse NC at NoDa Brewing, Charlotte

Featured Speaker, President’s Program, Nov 14, 2018, Library Marketing and Communications Conference, St. Louis More Info

Presenter, John Cotton Dana Public Relations Award Ceremony, June 24, 2018, American Library Association, New Orleans

Panelist, “War Stories from Two Seasoned Library Marketing Professionals,” June 23, 2018, American Library Association, New Orleans

Presenter: Next Level Marketing: Innovative Ideas and Tech Tools Anyone Can Execute, “Engagement Marketing: Put Your Library’s Story to Work,” May 30, 2018, Library Journal Online Course

Presenter: Best Practices in Library Marketing, May 23, 2018, Central Piedmont Community College Marketing Committee Retreat

Facilitator: Urban Libraries Council Communications & Marketing Member Group, April 19, 2018

Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info

Presenter, Savannah Community Forum, June 24, 2017, American Library Association event, Chicago, IL More Info

Presenter, John Cotton Dana Public Relations Award Ceremony, June 25, 2017, American Library Association, Chicago, IL

Host, Keynote & Closing Speaker, May 19-20, 2016, Library Marketing & Communications Summit, Charlotte NC

Speaker, Library Marketing Trends, August 2016, Orange Boy Idea Exchange, Columbus, OH

Speaker, Outcomes, Impact & Alignment, April 27, 2015, Library Leaders Summit, Computers In Libraries, Washington DC

Speaker, Measuring Engagement, October 19, 2013, Internet Librarian, Monterey, CA

Speaker, Tools Providing Outcome Measures, April 10, 2013, Computers in Libraries, Washington DC

Speaker, Crisis Communications Strategies, Sept 13, 2012, PRSA Southeast, Chattanooga, TN

Speaker, When Bad News Happens: Strategies for Building Relationships Before and During a Crisis, July 25, 2012, PRSA Charlotte, Charlotte, NC

Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info