Schedule

I am a professional speaker and trainer with years of experience helping professionals to grow their knowledge and skills. Following is a list of my past and upcoming speaking and training engagements. Descriptions can be found on my topics page or by clicking on “More Info” where indicated. All times Eastern unless otherwise indicated. Note: Some of these events are for members of the organizations only.

Upcoming Events

Welcoming New Customers to the Library, Wed Sep 20, 2023 10:30-11 AM Eastern, Bibliocon (Registration Required)

Library Marketing & Communications Conference, Nov. 7-8, 2023, Indianapolis (Registration Required)

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Past Events

Social Media Strategies for Libraries, Michigan Library Association, Tues, May 16, 2023, 2-3 PM Eastern (Registration Required)

Strengthening Your Marketing During Challenging Times, Texas Library Association Conference, Sat, April 22, 2023, 9:45am, Austin TX

Marketing and Outreach Strategies for Engage Your Community, part of a Library Journal Workshop, March 23, 2023, 12:00-12:40 Eastern, Virtual (Registration Required)

The “Marketing Funnel” Approach to Customer Engagement, Wild Wisconsin Winter Web Conference, Jan 26, 2023, 2pm Eastern, Virtual

Library Marketing “Crash Course,” Library Journal Workshop, Jan 25, 2023, from 2-4pm Eastern, Virtual (Registration Required)

Library Marketing & Communications Challenges & Solutions, Florida Department of State Division of Library and Information Services Public Library Directors Meeting, Dec 7, 2022, 9:15am

Marketing and Outreach: How to Promote Your Library Programs, part of a Library Journal Workshop, Nov 30 from 2-4pm Eastern, Virtual (Registration Required)

“Level Up” Your Library’s Marketing & Communications, Innovative by Clarivate, November 17, 2022, 12pm Eastern Register

Telling Your Library’s Story, Library Marketing and Communications Conference, November 2, 2022, 2:15pm Local Time, Indianapolis (Registration Required)

Back to Basics: Creating a Marketing Plan, Consultants for Libraries, Wednesday, October 26, 2022, 12pm Eastern, Virtual (Registration Required)

Crisis Communications & Preparation for Libraries, Nassau Library System, Wednesday, October 12, 2:30 – 3:45pm Eastern, Virtual

Strategic Planning Workshop, NC LIVE, Oct 7, 2022, 11 am, Chapel Hill Public Library (Registration Required)

Wait, What Happened? Crisis Communications for Libraries, Library Advocacy and Funding Conference, Sept 27, 2022, 10:30am Eastern, Virtual

Crisis Communications for Libraries, RAILS, Sept 13, 2022, 10am Central, Virtual

Programming With a Marketing Mindset, Bibliocon, August 24, 1:30 to 1:55 PM Eastern

“Level Up” Your Library’s Marketing & Communications, Michigan Library Association, August 3, 2022, 10 am Eastern 

PR xChange, American Library Association Conference, June 26, 2022, Washington, DC

Managers’ Academy, SEFLIN, June 23, 2022 (Invitation Only)

Innovative Road Shows, July 20 & 21 (Invitation Only)

Crisis Communications During COVID-19 and Beyond, Marketing Forum of the Illinois Library Association, Friday, April 29, 2022, 10:15am Central

Reconnect with Relevance: Library Marketing Strategies, Texas Library Association Conference, April 26, 2022, 3-4 pm Central

How Library Friends Can Be “Super Supporters,” Friends of Michigan Libraries (Virtual) Annual Workshop, Thursday, April 7, 2022, 10am-noon Eastern

Why Marketing & Communications Matters for Libraries, Tennessee State Library & Archives Summit, April 12, 2022

More Than Programs: Marketing Library Services, Collections, Spaces, and More, Florida Library Online Conference, Friday, February 25, 2022, 1:15pm Eastern

Library Marketing Strategies That Get Results, Innovative, a ProQuest company, Webinars, Monday, February 14, 2022 for Australia/NZ audiences; Thursday, February 17, 2022 for UK/North America audiences 

“Understanding Libraries and Library Marketing,” Innovative, a ProQuest company, Sales Kickoff, January 24, 2022 

Library Customers and the “Marketing Funnel,” SirsiDynix Connections Summit, Nov 2, 2021

More Than Programs: Marketing Collections, Spaces and More, Sept 2, 2021, 10am Eastern, NEFLIN

Like, Follow, Share, Retweet: Paving the Way to Social Media Success, Aug 4, 2021, 4pm Eastern, Digipalooza

Back to Basics: Creating a Marketing Plan, July 15, 2021, 10am Eastern, NEFLIN

The “Marketing Funnel” Approach to Customer Engagement, May 19, 2021, 12-1pm Mountain Time, Niche Academy

Communications Strategies for COVID-19 and Beyond, May 12, 2021, Marigold Library System Annual Workshop More Info

Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement, A Series of Three Webinars, April 2021, State Library of North Carolina
April 15, 11am Eastern More Info
April 22, 11am Eastern More Info
April 29, 11am Eastern More Info

Moving from Promotion to Engagement, March 23, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members) More Info

Lessons from the COVID pivot: Community engagement now and in the future, March 18, 2021, 3-4pm Eastern, OCLC More Info

BiblioCon ’21, Strengthening Your Marketing During COVID-19, February 24, 2021, noon Eastern

Best Practices for Marketing Virtual or Socially Distant Programs, Feb 16, 2021, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members) More Info

Welcoming New Customers to the Library, Jan 12, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 15, 2020, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members)

Offering Virtual Programming with a Marketing Mindset, Dec 3, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)

Library Marketing & Communications Conference, “Crisis Communications During COVID-19 and Beyond,” November 4, 2020 More Info

Welcoming New Customers to the Library, Oct 13, 2020, 10:30am Eastern, Florida Library Webinars More Info

Marketing Library Services for Schoolchildren During COVID-19, Oct 6, 2020, 10am Eastern, Northeast Florida Library Information Network

Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” October 2, 2020, Glen Ellyn Public Library, Chicago, IL

Crisis Communications for Libraries, Sept 30, 2020, 1pm Central, Library Leadership and Management Association (ALA Core: Leadership, Infrastructure, Futures)

Moving from Promotion to Engagement, June 23, 2020, 2:15pm, FSU Libraries

Communication Strategies for COVID-19, June 17, 2020, 3pm (Eastern Time), PCI Webinars

Why Marketing Matters, May 26, 2020, 2pm, Central Piedmont Community College

Library Communication Strategies for COVID-19 and Beyond, May 21, 2020, 10am, Northeast Florida Library Information Network More Info

Communication Strategies for COVID-19, May 11, 2020, 10:30am, State Library of South Carolina

Social Media Strategies to Use During Covid-19 Closures and Beyond, May 4, 2020, 10am, Southeast Florida Library Information Network More Info

Library Marketing & Communications “Town Hall,” April 17 & 24, 2020
More Info

Crisis Communications for Libraries, Apr 20, 2020, 10am (EasternTime), Southeast Florida Library Information Network More Info

Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Jan 13, Feb 4 & 18, March 3 & 17, 2020, Southeastern Florida Library Information Network More Info

Moving from Promotion to Engagement, Jan 15, 2020, 10am (Central Time), Panhandle Library Action Network More Info

Putting the “Relationship” in Media Relations, Jan 9, 2020, 2pm (Eastern Time), Florida Library Webinars More Info

Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019, American Library Association, Washington D.C.

Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info