I am a professional speaker and trainer with years of experience helping professionals to grow their knowledge and skills. Following is a list of my past and upcoming speaking and training engagements. Descriptions can be found on my topics page or by clicking on “More Info” where indicated. All times Eastern unless otherwise indicated. Note: Some of these events are for members of the organizations only.
Upcoming Events
Welcoming New Customers to the Library, Wed Sep 20, 2023 10:30-11 AM Eastern, Bibliocon (Registration Required)
Library Marketing & Communications Conference, Nov. 7-8, 2023, Indianapolis (Registration Required)
Past Events
Social Media Strategies for Libraries, Michigan Library Association, Tues, May 16, 2023, 2-3 PM Eastern (Registration Required)
Strengthening Your Marketing During Challenging Times, Texas Library Association Conference, Sat, April 22, 2023, 9:45am, Austin TX
Marketing and Outreach Strategies for Engage Your Community, part of a Library Journal Workshop, March 23, 2023, 12:00-12:40 Eastern, Virtual (Registration Required)
The “Marketing Funnel” Approach to Customer Engagement, Wild Wisconsin Winter Web Conference, Jan 26, 2023, 2pm Eastern, Virtual
Library Marketing “Crash Course,” Library Journal Workshop, Jan 25, 2023, from 2-4pm Eastern, Virtual (Registration Required)
Library Marketing & Communications Challenges & Solutions, Florida Department of State Division of Library and Information Services Public Library Directors Meeting, Dec 7, 2022, 9:15am
Marketing and Outreach: How to Promote Your Library Programs, part of a Library Journal Workshop, Nov 30 from 2-4pm Eastern, Virtual (Registration Required)
“Level Up” Your Library’s Marketing & Communications, Innovative by Clarivate, November 17, 2022, 12pm Eastern Register
Telling Your Library’s Story, Library Marketing and Communications Conference, November 2, 2022, 2:15pm Local Time, Indianapolis (Registration Required)
Back to Basics: Creating a Marketing Plan, Consultants for Libraries, Wednesday, October 26, 2022, 12pm Eastern, Virtual (Registration Required)
Crisis Communications & Preparation for Libraries, Nassau Library System, Wednesday, October 12, 2:30 – 3:45pm Eastern, Virtual
Strategic Planning Workshop, NC LIVE, Oct 7, 2022, 11 am, Chapel Hill Public Library (Registration Required)
Wait, What Happened? Crisis Communications for Libraries, Library Advocacy and Funding Conference, Sept 27, 2022, 10:30am Eastern, Virtual
Crisis Communications for Libraries, RAILS, Sept 13, 2022, 10am Central, Virtual
Programming With a Marketing Mindset, Bibliocon, August 24, 1:30 to 1:55 PM Eastern
“Level Up” Your Library’s Marketing & Communications, Michigan Library Association, August 3, 2022, 10 am Eastern
PR xChange, American Library Association Conference, June 26, 2022, Washington, DC
Managers’ Academy, SEFLIN, June 23, 2022 (Invitation Only)
Innovative Road Shows, July 20 & 21 (Invitation Only)
Crisis Communications During COVID-19 and Beyond, Marketing Forum of the Illinois Library Association, Friday, April 29, 2022, 10:15am Central
Reconnect with Relevance: Library Marketing Strategies, Texas Library Association Conference, April 26, 2022, 3-4 pm Central
How Library Friends Can Be “Super Supporters,” Friends of Michigan Libraries (Virtual) Annual Workshop, Thursday, April 7, 2022, 10am-noon Eastern
Why Marketing & Communications Matters for Libraries, Tennessee State Library & Archives Summit, April 12, 2022
More Than Programs: Marketing Library Services, Collections, Spaces, and More, Florida Library Online Conference, Friday, February 25, 2022, 1:15pm Eastern
Library Marketing Strategies That Get Results, Innovative, a ProQuest company, Webinars, Monday, February 14, 2022 for Australia/NZ audiences; Thursday, February 17, 2022 for UK/North America audiences
“Understanding Libraries and Library Marketing,” Innovative, a ProQuest company, Sales Kickoff, January 24, 2022
Library Customers and the “Marketing Funnel,” SirsiDynix Connections Summit, Nov 2, 2021
More Than Programs: Marketing Collections, Spaces and More, Sept 2, 2021, 10am Eastern, NEFLIN
Like, Follow, Share, Retweet: Paving the Way to Social Media Success, Aug 4, 2021, 4pm Eastern, Digipalooza
Back to Basics: Creating a Marketing Plan, July 15, 2021, 10am Eastern, NEFLIN
The “Marketing Funnel” Approach to Customer Engagement, May 19, 2021, 12-1pm Mountain Time, Niche Academy
Communications Strategies for COVID-19 and Beyond, May 12, 2021, Marigold Library System Annual Workshop More Info
Making the Most of Going Digital: Optimizing Virtual Services for Customer Engagement, A Series of Three Webinars, April 2021, State Library of North Carolina
April 15, 11am Eastern More Info
April 22, 11am Eastern More Info
April 29, 11am Eastern More Info
Moving from Promotion to Engagement, March 23, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members) More Info
Lessons from the COVID pivot: Community engagement now and in the future, March 18, 2021, 3-4pm Eastern, OCLC More Info
BiblioCon ’21, Strengthening Your Marketing During COVID-19, February 24, 2021, noon Eastern
Best Practices for Marketing Virtual or Socially Distant Programs, Feb 16, 2021, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members) More Info
Welcoming New Customers to the Library, Jan 12, 2021, 10:00am Eastern, Northeast Florida Library Information Network (Only Open to NEFLIN Members)
Offering Virtual Programming with a Marketing Mindset, Dec 15, 2020, 10am Eastern, Southeast Florida Library Information Network (Only Open to SEFLIN Members)
Offering Virtual Programming with a Marketing Mindset, Dec 3, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)
Library Marketing & Communications Conference, “Crisis Communications During COVID-19 and Beyond,” November 4, 2020 More Info
Welcoming New Customers to the Library, Oct 13, 2020, 10:30am Eastern, Florida Library Webinars More Info
Marketing Library Services for Schoolchildren During COVID-19, Oct 6, 2020, 10am Eastern, Northeast Florida Library Information Network
Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” October 2, 2020, Glen Ellyn Public Library, Chicago, IL
Crisis Communications for Libraries, Sept 30, 2020, 1pm Central, Library Leadership and Management Association (ALA Core: Leadership, Infrastructure, Futures)
Moving from Promotion to Engagement, June 23, 2020, 2:15pm, FSU Libraries
Communication Strategies for COVID-19, June 17, 2020, 3pm (Eastern Time), PCI Webinars
Why Marketing Matters, May 26, 2020, 2pm, Central Piedmont Community College
Library Communication Strategies for COVID-19 and Beyond, May 21, 2020, 10am, Northeast Florida Library Information Network More Info
Communication Strategies for COVID-19, May 11, 2020, 10:30am, State Library of South Carolina
Social Media Strategies to Use During Covid-19 Closures and Beyond, May 4, 2020, 10am, Southeast Florida Library Information Network More Info
Library Marketing & Communications “Town Hall,” April 17 & 24, 2020
More Info
Crisis Communications for Libraries, Apr 20, 2020, 10am (EasternTime), Southeast Florida Library Information Network More Info
Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Jan 13, Feb 4 & 18, March 3 & 17, 2020, Southeastern Florida Library Information Network More Info
Moving from Promotion to Engagement, Jan 15, 2020, 10am (Central Time), Panhandle Library Action Network More Info
Putting the “Relationship” in Media Relations, Jan 9, 2020, 2pm (Eastern Time), Florida Library Webinars More Info
More Info
Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019, American Library Association, Washington D.C.

OCLC Panel Discussion: Community Engagement as a Mindset, June 22, 9am, 2019, American Library Association Conference, Washington Convention Center More Info
Take Your Academic Library’s Marketing & Communications to the Next Level, March 19, 20, 21, 2019 Recording: http://bit.ly/academiclibrarywebinar
PowerPoint (pdf): Academic Webinar Comm Next Level
Half-Day Training, “Evaluate & Strengthen Your Library’s Communications,” May 6, May 15, May 29, Multiple Locations, State Library of North Carolina
Keynote, “Moving from Promotion to Engagement,” April 26, 2019, State Library of South Carolina PR Exchange, Columbia More Info
Interview, “Business Resilience Decoded” Podcast, March 19, 2019, Hosted by Disaster Recovery Journal and Asfalis Advisors More Info
Interview, “Library Figures” Podcast, Feb 19, 2019, Hosted by Red Rokk Marketing and Piola More Info
Storyteller, “Parenting is Hard” Storytelling Event, Nov 28, 2018, Fundraising event for Prevent Child Abuse NC at NoDa Brewing, Charlotte
Featured Speaker, President’s Program, Nov 14, 2018, Library Marketing and Communications Conference, St. Louis More Info
Presenter, John Cotton Dana Public Relations Award Ceremony, June 24, 2018, American Library Association, New Orleans
Panelist, “War Stories from Two Seasoned Library Marketing Professionals,” June 23, 2018, American Library Association, New Orleans
Presenter: Next Level Marketing: Innovative Ideas and Tech Tools Anyone Can Execute, “Engagement Marketing: Put Your Library’s Story to Work,” May 30, 2018, Library Journal Online Course
Presenter: Best Practices in Library Marketing, May 23, 2018, Central Piedmont Community College Marketing Committee Retreat
Facilitator: Urban Libraries Council Communications & Marketing Member Group, April 19, 2018
Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info
Presenter, Savannah Community Forum, June 24, 2017, American Library Association event, Chicago, IL More Info
Presenter, John Cotton Dana Public Relations Award Ceremony, June 25, 2017, American Library Association, Chicago, IL
Host, Keynote & Closing Speaker, May 19-20, 2016, Library Marketing & Communications Summit, Charlotte NC
Speaker, Library Marketing Trends, August 2016, Orange Boy Idea Exchange, Columbus, OH
Speaker, Outcomes, Impact & Alignment, April 27, 2015, Library Leaders Summit, Computers In Libraries, Washington DC
Speaker, Measuring Engagement, October 19, 2013, Internet Librarian, Monterey, CA
Speaker, Tools Providing Outcome Measures, April 10, 2013, Computers in Libraries, Washington DC
Speaker, Crisis Communications Strategies, Sept 13, 2012, PRSA Southeast, Chattanooga, TN
Speaker, When Bad News Happens: Strategies for Building Relationships Before and During a Crisis, July 25, 2012, PRSA Charlotte, Charlotte, NC
Interview, Library Journal, “In Their Own Words,” June 24, 2017, American Library Association, Chicago, IL More Info