I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC
Category: Consulting
Library Advocacy Webinar
You know I love to highlight great work that other organizations are doing, especially if it can help my clients and colleagues in the library industry. I recently attended an NC LIVE event called Advocacy 101: Breaking Down How to Speak Up with Nate McGaha, Executive Director of Arts North Carolina. I thought his tips… Continue reading Library Advocacy Webinar
The Library Marketing Book Club
I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club
Now Available: Crisis Communications for Libraries ON DEMAND
Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Now Available: Crisis Communications for Libraries ON DEMAND
Hiring a Marketing Specialist or Manager? Questions to Ask Candidates
A client recently asked me for some interview questions to ask when hiring a new Marketing Manager. I thought this was a great question, and wanted to share some of my answers with all of you!