Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
This white paper originated as a series on this blog. The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts. My hope is that this whitepaper will help libraries prepare for and respond to funding challenges… Continue reading White Paper: Navigating Unstable Library Funding in a Challenging World
I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19
In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”
In order to manage communications during a crisis, you need to first know your organization's Crisis Response Plan, i.e. what you will do in the event of a crisis. A crisis response plan may be complemented by a Continuity of Operations Plan, which describes how you will continue to operate (or not) in different types of situations, such as… Continue reading Assess Your Library’s Crisis Preparedness
A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan
