Consulting, Customer Experience, Libraries, Marketing

Podcast Interview: “Library Marketing With Cordelia Anderson”

Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”

Consulting

Our One-Year Anniversary

Next week, November 6, marks the official one-year anniversary of Cordelia Anderson Consulting. I am so excited to commemorate this anniversary, and to thank all of you for your support during the last twelve months. I have learned so much this past year: how to file articles of incorporation, how to become a certified woman-owned… Continue reading Our One-Year Anniversary

Consulting, Professional Articles, Writing

Book writing process

As you might be aware, I am writing a book for ALA Editions set to come out next year. This has been such an exciting opportunity for me, and the staff at ALA Editions have been amazing to work with. As most authors will tell you, writing a book is fun but hard! Staying on… Continue reading Book writing process

Consulting, Government, Leadership, Libraries, Nonprofits

Building a client base

Since I launched Cordelia Anderson Consulting nearly nine months ago, people often ask me, "Cordelia, what kinds of clients do you work with?" When I first started my business, I used two factors to determine potential clients: network and expertise. To elaborate, the questions I asked myself were, 1) "who is in my network," and… Continue reading Building a client base

Consulting, Customer Experience, Innovative Services, Leadership, Professional Speaking, Training

Developing a problem-solving mindset

Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset