Helping mission-driven organizations to grow, meet their goals and tell their stories.
I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19
In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”
In order to manage communications during a crisis, you need to first know your organization's Crisis Response Plan, i.e. what you will do in the event of a crisis. A crisis response plan may be complemented by a Continuity of Operations Plan, which describes how you will continue to operate (or not) in different types of situations, such as… Continue reading Assess Your Library’s Crisis Preparedness
A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan
Last year, I was interviewed for the "Public Libraries Podcast," in which I spoke about the relevancy challenges facing libraries, as well as different strategies and tactics that libraries can use to market themselves. We'll also cover the library "marketing funnel" and how libraries can remove internal customer barriers to increase usage and engagement. Listen… Continue reading Podcast Interview: “Library Marketing With Cordelia Anderson”
