Blog

CAC Updates

Seeking Intern for Summer 2021 (position filled)

I am looking for a summer intern in the Charlotte, NC area to assist me with my second book. Specific activities that I am looking for help with include: Creating transcripts of webinars I have deliveredCreating content for the company‚Äôs blog and social mediaTranscribing and editing content for my second book about marketing and communications… Continue reading Seeking Intern for Summer 2021 (position filled)

Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

Conferences, Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

CAC Updates

Tell Me Your Success Stories!

Recently, when I was developing content for a new webinar, I found myself looking for examples of libraries who offered innovative programs and services during the pandemic. I found a few great examples online, but then I thought about all of you. I bet many of you, whether you work in libraries or other types… Continue reading Tell Me Your Success Stories!