Blog

Libraries, Marketing

Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)

Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)

Customer Experience, Libraries, Marketing

Planet Money Story on Libraries and eBooks

I often spend my Sundays and listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks

CAC Updates, Marketing

Coming in 2023: More Content and More Convenient Subscriptions!

Thanks to everyone who participated in my on-demand training survey. The top three topics that participants expressed interest in were: Branding Getting and retaining new customers Integrated marketing campaigns I'll be working to add these and other topics this year. I am also going to begin offering an annual subscription model through Niche Academy for… Continue reading Coming in 2023: More Content and More Convenient Subscriptions!

Advocacy, Libraries, Marketing

Libraries in the News: Social Media Success

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. The little library that could: Lessons from Orkney Library on being a little fish in a big pond on socialA library on a remote Scottish island with a population… Continue reading Libraries in the News: Social Media Success