Blog

Advocacy, Libraries, Marketing

Libraries in the News

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. Campaign to Support Diverse Books Is a Viral SensationA Twitter campaign supporting access to diverse books launched by a group of librarians was a viral success with the hashtag #FReadom.… Continue reading Libraries in the News

CAC Updates, Libraries, Marketing

Podcast Interview: Library Marketing with Common Stacks

I was recently interviewed for the Common Stacks podcast from Library Lever. We talk about the importance of libraries telling their stories, and much more! Common Stacks is a podcast centered around interesting conversations with experts who are focused on the changes in the library profession, and service to library patrons and learners, as well… Continue reading Podcast Interview: Library Marketing with Common Stacks

Consulting, Innovative Services, Libraries, Marketing, Training

Now Available: Crisis Communications for Libraries ON DEMAND

Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Now Available: Crisis Communications for Libraries ON DEMAND

Advocacy, Libraries, Marketing

Libraries in the News

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News

Libraries, Marketing

New On-Demand Webinar: Best Practices for Creating & Marketing Programs

Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs