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Libraries, Marketing, Nonprofits, Training

Social Media Strategies: To Cross Post or Not?

I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?

Consulting, Innovative Services, Libraries, Marketing, Training

Coming Soon: Crisis Communications for Libraries ON DEMAND

Is your library prepared for a crisis? Or do you dread that phone call or email that tells you to drop everything because something has happened and your library needs to make a statement? Many people avoid crisis communications planning because it feels like an unpleasant topic. But if you've lived through a crisis at… Continue reading Coming Soon: Crisis Communications for Libraries ON DEMAND

CAC Updates, Libraries

Visiting “My” Main Library for the Last Time

Today I was in Uptown Charlotte for a meeting, when I remembered that Charlotte’s Main Library is closing for good tomorrow. Realizing that it was my last chance to say “goodbye,” I decided to walk over before my meeting. As I walked the familiar streets, memories came flooding back. I spent fifteen years working at… Continue reading Visiting “My” Main Library for the Last Time