Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)
I often spend my Sundays and listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks
If you've ever wondered what the "APR" means in my website URL, it stands for Accredited in Public Relations. The APR is a special credential offered by the Public Relations Society of America. I received mine in 2011 and it has benefitted me in so many ways. First, it helped me advance in my career… Continue reading What is APR?
Thanks to everyone who participated in my on-demand training survey. The top three topics that participants expressed interest in were: Branding Getting and retaining new customers Integrated marketing campaigns I'll be working to add these and other topics this year. I am also going to begin offering an annual subscription model through Niche Academy for… Continue reading Coming in 2023: More Content and More Convenient Subscriptions!
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. The little library that could: Lessons from Orkney Library on being a little fish in a big pond on socialA library on a remote Scottish island with a population… Continue reading Libraries in the News: Social Media Success