Marketing, Nonprofits, Professional Development

Five things I’ve learned as a social media volunteer

As many of you know, in addition to running my business, I'm a mother of three kids. I've always found there to be overlaps between running a household and running a business, which is great, because the things you learn in one area of your life can be applied in the other. With three kids… Continue reading Five things I’ve learned as a social media volunteer

Customer Experience, Libraries, Marketing, Nonprofits

Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Consulting, Government, Leadership, Libraries, Nonprofits

Building a client base

Since I launched Cordelia Anderson Consulting nearly nine months ago, people often ask me, "Cordelia, what kinds of clients do you work with?" When I first started my business, I used two factors to determine potential clients: network and expertise. To elaborate, the questions I asked myself were, 1) "who is in my network," and… Continue reading Building a client base

Government, Libraries, Media Interviews, Nonprofits, Professional Speaking

Podcast Interview: “Crisis Communications For Public Libraries”

I was recently interviewed for the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. I discussed the three major types of crises - immediate, emerging and sustained - and how to plan and respond to each. I also gave specific examples of each type from my… Continue reading Podcast Interview: “Crisis Communications For Public Libraries”

Nonprofits, Planning Guides

New Product for Nonprofit Marketing & Communications Directors

I understand the rewards and challenges of working in nonprofits. I spent 15 years working in not-for-profit, mostly libraries, and have since worked with other nonprofit clients. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Yet over the… Continue reading New Product for Nonprofit Marketing & Communications Directors