I forgot how much fun I had doing this interview, until I watched it again. Library Journal did a great job!
April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box
On May 31, 2017, I taught my second Library Journal "Social Media Made Simple" class. Love sharing insights with library professionals across the country. Summary: Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in… Continue reading Library Journal Course: Social Media Made Simple
On Nov 9, 2016, I taught my first Library Journal class: "Moving the Needle on Engagement," part of a series called "Successful Library Marketing." These folks are real pros, it was an honor to be invited! Summary: We all want the same thing: To get more people to use more services more often, and bring… Continue reading Moving the Needle on Engagement