Tag: tourism

Customer Experience, Marketing, Nonprofits

Optimizing customer interactions with a Customer Relationship Management tool (CRM)

canderson

I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)