Conferences, Customer Experience, Marketing

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

CAC Updates, Conferences, Libraries, Marketing, Professional Speaking

Feeling Thankful

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for.  One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful

Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Awards, Conferences, Innovative Services, Libraries, Marketing

Reflections from the John Cotton Dana Awards Jury 2019

I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019

Conferences, Professional Speaking

Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication

Thanks to Marketing Library Services¬†editor Kathy Dempsey for writing this in-depth report on the Library Marketing & Communications Conference in St Louis, November 2018. Per the summary, "She reports on nine sessions, sharing examples of how peers from across North America have taken on challenges and met marketing goals." Read the Full Report This article… Continue reading Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication