CAC Updates, Marketing, Planning Guides, Training

It’s Here! On-Demand Library Marketing Training

I'm so excited to announce my latest offering, now available on Niche Academy, an 8-part video series called "You Can Build a Library Marketing & Communications Plan." Through eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous… Continue reading It’s Here! On-Demand Library Marketing Training

CAC Updates

Summer fun and coming attractions

I hope you are having a wonderful summer. This time of year, I always get a lot of out-of-office replies, and it me happy to know that people are taking breaks and enjoying vacations. Stepping away from work is so beneficial for our health and wellbeing. Speaking of summer, I want to take a moment… Continue reading Summer fun and coming attractions

CAC Updates

Seeking Intern for Summer 2021 (position filled)

I am looking for a summer intern in the Charlotte, NC area to assist me with my second book. Specific activities that I am looking for help with include: Creating transcripts of webinars I have deliveredCreating content for the company‚Äôs blog and social mediaTranscribing and editing content for my second book about marketing and communications… Continue reading Seeking Intern for Summer 2021 (position filled)

CAC Updates

Tell Me Your Success Stories!

Recently, when I was developing content for a new webinar, I found myself looking for examples of libraries who offered innovative programs and services during the pandemic. I found a few great examples online, but then I thought about all of you. I bet many of you, whether you work in libraries or other types… Continue reading Tell Me Your Success Stories!

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic