I was recently interviewed for the Library Marketing for Library Marketers podcast. We talk about the value of collaboration, how libraries can remove barriers for customers, good marketing principles and much more. Library Marketing for Library Marketers is an informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach,… Continue reading Podcast Interview: Marketing & Communications Intersects With All Other Areas of the Organization
I was recently interviewed for the Common Stacks podcast from Library Lever. We talk about the importance of libraries telling their stories, and much more! Common Stacks is a podcast centered around interesting conversations with experts who are focused on the changes in the library profession, and service to library patrons and learners, as well… Continue reading Podcast Interview: Library Marketing with Common Stacks
I had the pleasure of attending the American Library Association Conference in Washington, DC last month. I found it energizing and inspiring to meet and catch up with so many organizations and libraries that I admire! I also got to see some of my favorite "library people" - former colleagues who have moved on to other library systems, current and past clients, library marketing peers, vendors and others.
Today I was in Uptown Charlotte for a meeting, when I remembered that Charlotte’s Main Library is closing for good tomorrow. Realizing that it was my last chance to say “goodbye,” I decided to walk over before my meeting. As I walked the familiar streets, memories came flooding back. I spent fifteen years working at… Continue reading Visiting “My” Main Library for the Last Time
I'm so excited to announce my latest offering, now available on Niche Academy, an 8-part video series called "You Can Build a Library Marketing & Communications Plan." Through eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous… Continue reading It’s Here! On-Demand Library Marketing Training