Libraries, Marketing

More Than Programs: Marketing Library Services, Collections, Spaces, and More

Do you ever feel like your library marketing efforts are out of balance? Do you want to branch out (pun intended) from promoting library programs? There are many wonderful things that libraries offer, and many people who would benefit from these services and offerings. So let's figure out how to rebalance and reprioritize so you… Continue reading More Than Programs: Marketing Library Services, Collections, Spaces, and More

Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library

Marketing, Nonprofits, Professional Development

Five things I’ve learned as a social media volunteer

As many of you know, in addition to running my business, I'm a mother of three kids. I've always found there to be overlaps between running a household and running a business, which is great, because the things you learn in one area of your life can be applied in the other. With three kids… Continue reading Five things I’ve learned as a social media volunteer

Customer Experience, Libraries, Marketing, Nonprofits

Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange