Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. Campaign to Support Diverse Books Is a Viral SensationA Twitter campaign supporting access to diverse books launched by a group of librarians was a viral success with the hashtag #FReadom.… Continue reading Libraries in the News
I was recently interviewed for the Common Stacks podcast from Library Lever. We talk about the importance of libraries telling their stories, and much more! Common Stacks is a podcast centered around interesting conversations with experts who are focused on the changes in the library profession, and service to library patrons and learners, as well… Continue reading Podcast Interview: Library Marketing with Common Stacks
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News
Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs
I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?