Marketing, Nonprofits, Professional Development

Five things I’ve learned as a social media volunteer

As many of you know, in addition to running my business, I'm a mother of three kids. I've always found there to be overlaps between running a household and running a business, which is great, because the things you learn in one area of your life can be applied in the other. With three kids… Continue reading Five things I’ve learned as a social media volunteer

Customer Experience, Libraries, Marketing, Nonprofits

Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Media Interviews, Professional Speaking

Podcast Interview: “How your library staff can be experts at social media”

I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”

Marketing

Tell me about your needs in 2019

What kinds of marketing and communications support do you need in 2019? I'd love to know! Take this 3-minute survey and you can sign up to receive my free whitepaper "5 ways to boost your marketing & communications in 2019." http://ow.ly/5IsC30mZxXH Take the survey