Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)
Thanks to everyone who participated in my on-demand training survey. The top three topics that participants expressed interest in were: Branding Getting and retaining new customers Integrated marketing campaigns I'll be working to add these and other topics this year. I am also going to begin offering an annual subscription model through Niche Academy for… Continue reading Coming in 2023: More Content and More Convenient Subscriptions!
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. The little library that could: Lessons from Orkney Library on being a little fish in a big pond on socialA library on a remote Scottish island with a population… Continue reading Libraries in the News: Social Media Success
I was recently interviewed for the Library Marketing for Library Marketers podcast. We talk about the value of collaboration, how libraries can remove barriers for customers, good marketing principles and much more. Library Marketing for Library Marketers is an informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach,… Continue reading Podcast Interview: Marketing & Communications Intersects With All Other Areas of the Organization
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. Campaign to Support Diverse Books Is a Viral SensationA Twitter campaign supporting access to diverse books launched by a group of librarians was a viral success with the hashtag #FReadom.… Continue reading Libraries in the News: Freedom to Read and Tool Lending Library