At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange
Tag: branding
Tell me about your needs in 2019
What kinds of marketing and communications support do you need in 2019? I'd love to know! Take this 3-minute survey and you can sign up to receive my free whitepaper "5 ways to boost your marketing & communications in 2019." http://ow.ly/5IsC30mZxXH Take the survey
How to outsource graphic design without diluting your brand
Depending upon the size and structure of your organization, you may or may not have an in-house graphic designer for your marketing projects. However, if you don’t, not to worry – you can use a freelance designer and still keep a strong, consistent, brand. Here are a few tips. Start with a brand manual. If… Continue reading How to outsource graphic design without diluting your brand