Conferences, Professional Articles, Professional Development, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Marketing

Tell me about your needs in 2019

What kinds of marketing and communications support do you need in 2019? I'd love to know! Take this 3-minute survey and you can sign up to receive my free whitepaper "5 ways to boost your marketing & communications in 2019." http://ow.ly/5IsC30mZxXH Take the survey

Marketing

How to outsource graphic design without diluting your brand

Depending upon the size and structure of your organization, you may or may not have an in-house graphic designer for your marketing projects. However, if you don’t, not to worry – you can use a freelance designer and still keep a strong, consistent, brand. Here are a few tips. Start with a brand manual. If… Continue reading How to outsource graphic design without diluting your brand