Libraries, Marketing

New On-Demand Webinar: Best Practices for Creating & Marketing Programs

Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we'll start with how… Continue reading New On-Demand Webinar: Best Practices for Creating & Marketing Programs

Consulting, Libraries, Marketing

Social Media Strategies: How to Manage Social Media?

One of the most common questions I get at conferences and events, and in my consulting work, is "What's the best way to manage social media?" As much I wish for simplicity, there isn't one answer. It really depends on your organization, your comfort with risk, the skill sets of your employees, and the policies… Continue reading Social Media Strategies: How to Manage Social Media?

Libraries, Marketing

More Than Programs: Marketing Library Services, Collections, Spaces, and More

Do you ever feel like your library marketing efforts are out of balance? Do you want to branch out (pun intended) from promoting library programs? There are many wonderful things that libraries offer, and many people who would benefit from these services and offerings. So let's figure out how to rebalance and reprioritize so you… Continue reading More Than Programs: Marketing Library Services, Collections, Spaces, and More

Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library