Libraries, Marketing

New Webinar: Social Media Strategies For Your Library

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library

CAC Updates, Marketing, Planning Guides, Training

It’s Here! On-Demand Library Marketing Training

I'm so excited to announce my latest offering, now available on Niche Academy, an 8-part video series called "You Can Build a Library Marketing & Communications Plan." Through eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous… Continue reading It’s Here! On-Demand Library Marketing Training

Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

Conferences, Customer Experience, Marketing

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Customer Experience, Marketing

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing