Consulting, Libraries, Marketing

Library Programs & Services During the Pandemic

I recently reached out to some of my clients and colleagues for examples of how they are serving their communities during the pandemic. Here are a few of the examples I received. Spartanburg County Public Libraries made it easier for people to access digital collections by allowing new customers to register for a "digital card"… Continue reading Library Programs & Services During the Pandemic

Conferences, Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

Marketing, Customer Experience

Revisiting the Fundamentals of Marketing

Years ago, when I was a fresh-faced young marketing manager, I attended a conference called the Inbound Marketing Summit in Cambridge, Massachusetts. (Full disclosure: I was not that young, or fresh-faced. I was in my mid-30s and had a small child at home. But I digress.) After some sightseeing with my parents, who happened to… Continue reading Revisiting the Fundamentals of Marketing

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic

CAC Updates, Conferences, Libraries, Marketing, Professional Speaking

Feeling Thankful

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for.  One thing I am thankful for is the online Library Marketing… Continue reading Feeling Thankful