Customer Experience, Marketing

Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Thanks to my awesome intern Sydney, I now have transcripts of several of the podcasts I've been interviewed for. The transcript below is from the podcast Library Figures, and we talk about how to empower library staff and grow your social media impact. Tyler Byrd: Cordelia, it’s going to be so great to have you on… Continue reading Podcast Transcript: “Library Figures” interview on Social Media in Libraries

Awards, Conferences, Innovative Services, Marketing, Uncategorized

Reflections from the JCD Jury 2019

I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the JCD Jury 2019

Marketing, Uncategorized

5 tips for using good photography in your marketing

For this week's blog post, I solicited the advice of two star professionals: my sister, model/actress and professional photographer Kim Anderson; and my brother-in-law,  director/cinematographer (and retired Canon exec) Brent Ramsey. 1. Decide what story you're telling Fundamental to your marketing and communications planning is understanding what story you are telling. Whether you are marketing… Continue reading 5 tips for using good photography in your marketing

Marketing

How to measure communications plan success

Many times when we talk about communications plans and campaigns, we focus on the tactics. Which makes sense - there are the things we can see. The clever social media post, the direct mail piece, the slick website. But the true way to evaluate a communications plan or marketing campaign is through measurement. My favorite… Continue reading How to measure communications plan success

Customer Experience, Innovative Services, Marketing, Professional Speaking

New video on the Marketing Funnel and Sieve

Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve

Marketing, Professional Articles, Professional Speaking, Training

Sign up for my e-newsletter

If you'd like to sign up for my e-newsletter, or see past issues, click here. Don't worry - relationships are two-sided, so I won't be blasting you with information that's only relevant to me. Instead, I will email you on a regular, bimonthly basis with content that I have created or curated from my work as well… Continue reading Sign up for my e-newsletter

Customer Experience, Marketing

Optimizing customer interactions with a Customer Relationship Management tool (CRM)

I've spoken for years at conferences and meetings about the value of a good Customer Relationship Management tool, or (CRM). CRMs have been around for decades, but I first encountered one when I took a job as Director of Marketing at a small private school. Though the school was small, they had invested in a… Continue reading Optimizing customer interactions with a Customer Relationship Management tool (CRM)