Conferences, Professional Speaking, Marketing, Consulting, CAC Updates

Coming Full Circle With LMCC

I will be joining the Library Marketing & Communications Conference (LMCC) board this summer, which feels like a full circle moment for me and Cordelia Anderson Consulting. As many of you know, I started this consulting business in October of 2018, a month or so after saying goodbye to Charlotte Mecklenburg Library where I had… Continue reading Coming Full Circle With LMCC

Libraries, Marketing, Media Interviews

Library Marketing & Communications Podcasts

Looking for some new ideas but don't have time to flip through all the library trades and listservs? There are a number of good podcasts out there with episodes and interviews that focus on library marketing and communications. Here are a few podcast episodes I've been interviewed for, and if you like these, you can… Continue reading Library Marketing & Communications Podcasts

Consulting, Libraries, Marketing

The Library Marketing Book Club

I'm writing this to plug an awesome book club that I have participated in: the Library Marketing Book Club. I was recently scrolling through posts on their Facebook Group, and was so impressed with the quality of guests and the diversity of membership. As of today they have 899 members on Facebook, and have had… Continue reading The Library Marketing Book Club

Libraries, Marketing

Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)

Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)

Customer Experience, Libraries, Marketing

Planet Money Story on Libraries and eBooks

I often spend my Sundays and listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks