Conferences, Libraries, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Leadership, Professional Development, Professional Speaking

Hosting a Marketing & Communications Summit, May 2016

MOn May 19-20, 2016, the Charlotte Mecklenburg Library's Marketing & Communications Department convened a group of peer libraries' Marketing & Communications professionals for a two-day conference at the Main Library in Charlotte.  The goal was to learn and share best practices in library marketing and communications, as well as some of the issues facing libraries… Continue reading Hosting a Marketing & Communications Summit, May 2016