Conferences, Professional Articles, Professional Development, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Leadership, Professional Development, Professional Speaking

Hosting a Marketing & Communications Summit, May 2016

MOn May 19-20, 2016, the Charlotte Mecklenburg Library's Marketing & Communications Department convened a group of peer libraries' Marketing & Communications professionals for a two-day conference at the Main Library in Charlotte. ┬áThe goal was to learn and share best practices in library marketing and communications, as well as some of the issues facing libraries… Continue reading Hosting a Marketing & Communications Summit, May 2016