In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”
In order to manage communications during a crisis, you need to first know your organization's Crisis Response Plan, i.e. what you will do in the event of a crisis. A crisis response plan may be complemented by a Continuity of Operations Plan, which describes how you will continue to operate (or not) in different types of situations, such as… Continue reading Assess Your Library’s Crisis Preparedness
A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan
I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year. Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?
Last month, Gallup released a story that had libraries high-fiving across the internet. Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities." This was great… Continue reading Addressing Library Relevancy