Blog

Advocacy, Government, Libraries

Library Funding Series: Bracing for Budget Cuts

This is the first post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. My hope is that this series will help libraries prepare for potential funding challenges as a result… Continue reading Library Funding Series: Bracing for Budget Cuts

Consulting

Library Marketing & Communications “Town Hall”

In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”

Consulting

Assess Your Library’s Crisis Preparedness

In order to manage communications during a crisis, you need to first know your organization's Crisis Response Plan, i.e. what you will do in the event of a crisis. A crisis response plan may be complemented by a Continuity of Operations Plan, which describes how you will continue to operate (or not) in different types of situations, such as… Continue reading Assess Your Library’s Crisis Preparedness

Consulting, Training

Developing a Crisis Communications Plan

A crisis is any situation that threatens the integrity or reputation of your organization. Here are some tips to get you started on developing a crisis communications plan. Remember, every good communications planning process has four phases: research, planning, implementation and evaluation. Research Think about the types of crises your organization might face by doing… Continue reading Developing a Crisis Communications Plan

Professional Speaking

Do you need a speaker for your next event, training or webinar?

I have a passion for helping community-serving organizations grow and thrive, and extensive experience delivering high-impact speeches, presentations and training sessions. I'm also an established library expert with a book about marketing and communications for ALA Editions coming out this year.  Here are just a few examples of events that I can help you with: ConferenceMembers MeetingStaff… Continue reading Do you need a speaker for your next event, training or webinar?