Blog

Planning Guides, Professional Development

How I got my Accreditation in Public Relations (and you can too!)

In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)

Planning Guides

New Product for Nonprofit Marketing & Communications Directors

I understand the rewards and challenges of working in nonprofits. I spent 15 years working in not-for-profit, mostly libraries, and have since worked with other nonprofit clients. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Yet over the… Continue reading New Product for Nonprofit Marketing & Communications Directors

Planning Guides

New Product for Public Information Officers

I worked in local government for over 15 years, mostly in libraries, so I understand the rewards and challenges of being a Public Information Officer. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Over the years, I discovered… Continue reading New Product for Public Information Officers

Marketing

How to measure communications plan success

Many times when we talk about communications plans and campaigns, we focus on the tactics. Which makes sense - there are the things we can see. The clever social media post, the direct mail piece, the slick website. But the true way to evaluate a communications plan or marketing campaign is through measurement. My favorite… Continue reading How to measure communications plan success

Customer Experience, Customer Experience Spotlight

Customer Experience Spotlight: Car Repair

Periodically I profile a different industry from the perspective of the customer. I'll detail my experience and talk about how that industry could improve the customer experience. Retaining customers is a key business function, enabling organizations to grow and reach their goals. It also affects the bottom line: it costs four to 20 times as… Continue reading Customer Experience Spotlight: Car Repair

Customer Experience, Innovative Services, Marketing, Professional Speaking

New video on the Marketing Funnel and Sieve

Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve

Uncategorized

Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication

Thanks to Marketing Library Services editor Kathy Dempsey for writing this in-depth report on the Library Marketing & Communications Conference in St Louis, November 2018. Per the summary, "She reports on nine sessions, sharing examples of how peers from across North America have taken on challenges and met marketing goals." Read the Full Report This article… Continue reading Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication