A client recently asked me for some interview questions to ask when hiring a new Marketing Manager. I thought this was a great question, and wanted to share some of my answers with all of you!
My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges
I had the pleasure of attending the American Library Association Conference in Washington, DC last month. I found it energizing and inspiring to meet and catch up with so many organizations and libraries that I admire! I also got to see some of my favorite "library people" - former colleagues who have moved on to other library systems, current and past clients, library marketing peers, vendors and others.
One of the most common questions I get at conferences and events, and in my consulting work, is "What's the best way to manage social media?" As much I wish for simplicity, there isn't one answer. It really depends on your organization, your comfort with risk, the skill sets of your employees, and the policies… Continue reading Social Media Strategies: How to Manage Social Media?
I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?