Blog

Awards

NC3C Excellence in Communications Contest

I recently had the opportunity to judge the 2019 NC3C Excellence in Communications Contest. NC3C, or North Carolina City & County Communicators, is a statewide organization for professionals who work in communications and marketing for local governments and related services. I was very impressed by the work submitted by the members this year, and hope to… Continue reading NC3C Excellence in Communications Contest

Media Interviews, Professional Speaking

Podcast Interview: “How your library staff can be experts at social media”

I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”

Media Interviews, Professional Speaking

Podcast Interview: “Crisis Communications For Public Libraries”

I was recently interviewed for the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. I discussed the three major types of crises - immediate, emerging and sustained - and how to plan and respond to each. I also gave specific examples of each type from my… Continue reading Podcast Interview: “Crisis Communications For Public Libraries”

Planning Guides, Professional Development

How I got my Accreditation in Public Relations (and you can too!)

In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)

Planning Guides

New Product for Nonprofit Marketing & Communications Directors

I understand the rewards and challenges of working in nonprofits. I spent 15 years working in not-for-profit, mostly libraries, and have since worked with other nonprofit clients. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Yet over the… Continue reading New Product for Nonprofit Marketing & Communications Directors

Planning Guides

New Product for Public Information Officers

I worked in local government for over 15 years, mostly in libraries, so I understand the rewards and challenges of being a Public Information Officer. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Over the years, I discovered… Continue reading New Product for Public Information Officers

Marketing

How to measure communications plan success

Many times when we talk about communications plans and campaigns, we focus on the tactics. Which makes sense - there are the things we can see. The clever social media post, the direct mail piece, the slick website. But the true way to evaluate a communications plan or marketing campaign is through measurement. My favorite… Continue reading How to measure communications plan success