CAC Updates

Fall Webinar Schedule and Book Release

As we move into fall, business is starting to return to a "new normal," and that means more training and professional development needs for libraries and other community-serving organizations. Even as my clients have adjusted their operations due to COVID-19, I've adjusted my training topics to meet their needs. My experience with crisis communications, funding… Continue reading Fall Webinar Schedule and Book Release


White Paper: Navigating Unstable Library Funding in a Challenging World

This white paper originated as a series on this blog. The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts. My hope is that this whitepaper will help libraries prepare for and respond to funding challenges… Continue reading White Paper: Navigating Unstable Library Funding in a Challenging World

CAC Updates

Announcing My New Book

Those of you who know me well know that this is my favorite month. I am very pleased to announce that my new book Library Marketing and Communications: Strategies to Increase Relevance and Results is available for preorder from the ALA Store. This is an exciting milestone, and represents a lot of hard work, not just by me, but… Continue reading Announcing My New Book

CAC Updates

Staying Resilient During Unprecedented Times

It's been a while since I sent a newsletter. Like many of you, I have been busy adapting to the impacts of COVID-19. I have also experienced personal losses that impacted me deeply. Fortunately, through it all, I have had wonderful support from family, friends, colleagues and clients. And hopefully I have been able to… Continue reading Staying Resilient During Unprecedented Times

Consulting, Customer Experience, Libraries, Training

Libraries Reopening After COVID-19

I've been thinking a lot lately about what libraries must be going through as they plan to reopen after being closed due to COVID-19. It must be such a mix of emotions for library leaders and employees. Excited to go back to the jobs that they love. Nervous about being exposed to germs. Uncertain about… Continue reading Libraries Reopening After COVID-19