Cordelia is a professional speaker and trainer with years of experience helping professionals to grow their knowledge and skills. Choose from one of the following training opportunities.
Moving from Promotion to Engagement, Jan 15, 2020, 10am (Central Time), Panhandle Library Action Network Register
Too often, when we talk about promoting libraries, the strategy resembles a megaphone. Tell as many people as you can as many things as you can about your library, all the time. True engagement is not a megaphone, it’s a two-way conversation, and though it requires more effort, it yields better results. In this one-hour session you will learn the rationale for shifting to an engagement strategy, as well as examples of engagement strategies such as active listening, customer feedback and stories of impact.
Take Your Academic Library’s Marketing & Communications to the Next Level
Dates Offered: March 19, 20, 21, 2019
Description: Academic libraries face many hurdles when communicating with their constituents: barriers to email usage, challenges when collaborating with University communications, aligning with the University brand, working with other departments to reach audiences, and conveying a vast array of resources with limited time and resources. In addition, they have a responsibility to reach out to community audiences beyond campus. This session will provide clear strategies for how to map out all of your audiences, overcome the hurdles, and get your message out to the right people at the right time for maximum results.
PowerPoint (pdf): Academic Webinar Comm Next Level
“Level Up” Your Library’s Marketing & Communications – Nov 12, 2019, 10am (Central Time), Panhandle Library Action Network Register
Tired of using the same old strategies for promoting your library’s services and programs, and getting the same, or diminishing, results? We will discuss ways you can “level up” your library’s marketing and communications efforts by identifying your key audiences, conducting an audit of your communications channels, developing an editorial calendar for your library, and seeking out partners to amplify your efforts.
Putting the “Relationship” in Media Relations – January 9, 2020, 2pm (Eastern Time), Florida Library Webinars
Libraries rely on earned media coverage as a way to get the word out about their services and programs. However, as the media landscape shifts and shrinks, we can no longer rely on traditional tactics like press releases to garner media coverage. Using case studies, we will look at ways to build relationships with reporters and producers at traditional media outlets, as well as the entrepreneur-minded owners of new media outlets. We will talk about the importance of reaching out to potential media partners before we want something, so we can learn more about their goals and business models. Then we will discuss ways to work with the media to generate coverage and give it longer and broader life on social media.