Download an Overview of my Speaking Experience
Upcoming Events
Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Kickoff Monday, January 13, Followed By Webinars: February 4 & 18, March 3 & 17, 2020
– SEFLIN Training, Broward County West Regional Library
Keynote: “Engaging with More Diverse Audiences,” Thursday, March 26, 2020
Breakout: “How Library Friends Can Be Super Supporters,” Thursday, March 26, 2020
– Friends of Michigan Libraries Spring Workshop and Fred Ruffner Symposium, Portage District Library
Keynote: “Spreading the Word About Library Relevancy,” Friday, March 27, 2020
– Friends of Michigan Libraries Trustee Alliance, Portage District Library
Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” Friday, April 17, 2020
– Glen Ellyn Public Library
Market Like a Pro: Documenting Impact, Soliciting Feedback, and Telling the Library Story, June 6-9, 2020
– Special Library Association Annual Conference, Charlotte, NC,
Breakout: “The Library Marketing Funnel: A New Approach to Customer Engagement and Retention,” June 25-30, 2020 (Exact Date/Location TBD)
– American Library Association Annual Conference, Chicago, IL
Recent Events
Keynote: “Finding and Telling Stories of Impact,” Nov 15, 2019
– CSLA Annual Summit, Great Wolf Lodge, Concord, NC
Keynote: “Customer Engagement and the Library Marketing Funnel,” Nov 1, 2019
– SEFLIN 2019 Fall Membership Meeting, St. Thomas University Library
Webinar: OCLC Panel Discussion: Community Engagement as a Mindset, Sept 17, 2019, 2-2:30pm
– Due to popular demand, we reconvened our ALA panel (below) to provide a webinar version of this discussion. Recording
Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019
– American Library Association, Washington D.C.
OCLC Panel Discussion: Community Engagement as a Mindset, June 22, 9am, 2019
– American Library Association Conference, Washington Convention Center, Room 144A, Washington D.C. Video
Half-Day Training, “Evaluate & Strengthen Your Library’s Communications,” multiple dates and locations:
May 6, 2019, 1-4pm – Chapel Hill Public Library
May 15, 2019, 1-4pm – Cumberland County Library, Fayetteville
May 29, 2019, 1-4pm – Cleveland County Public Library, Shelby
– Hosted by the State Library of North Carolina, Raleigh
Keynote, “Moving from Promotion to Engagement,” April 26, 2019
– State Library of South Carolina PR Exchange, Columbia
Interview, “Business Resilience Decoded” Podcast, March 19, 2019
– Hosted by Disaster Recovery Journal and Asfalis Advisors
Interview, “Library Figures” Podcast, February 19, 2019
– Hosted by Red Rokk Marketing and Piola
Storyteller, “Parenting is Hard” Storytelling Event, November 28, 2018
– Fundraising event for Prevent Child Abuse NC at NoDa Brewing, Charlotte
Featured Speaker, President’s Program, November 14, 2018
– Library Marketing and Communications Conference, St. Louis
Presenter, John Cotton Dana Public Relations Award Ceremony, June 24, 2018
– American Library Association, New Orleans
Panelist, “War Stories from Two Seasoned Library Marketing Professionals,” June 23, 2018
– American Library Association, New Orleans,
Presenter: Next Level Marketing: Innovative Ideas and Tech Tools Anyone Can Execute, May 30, 2018
– Library Journal Online Course, “Engagement Marketing: Put Your Library’s Story to Work”
Presenter: Best Practices in Library Marketing, May 23, 2018
– Central Piedmont Community College Marketing Committee Retreat
Facilitator: Urban Libraries Council Communications & Marketing Member Group, April 19, 2018
– Group call about requirements for marketing and publicity campaigns in libraries
Interview, Library Journal, “In Their Own Words,” June 24, 2017
– American Library Association, Chicago, IL Video
Presenter, Savannah Community Forum, June 24, 2017
– American Library Association event, Chicago, IL Video
Presenter, John Cotton Dana Public Relations Award Ceremony, June 25, 2017
– American Library Association, Chicago, IL
Host, Keynote & Closing Speaker, May 19-20, 2016
–Library Marketing & Communications Summit, Charlotte NC
Speaker, Library Marketing Trends, August 2016
– Orange Boy Idea Exchange, Columbus, OH
Speaker, Outcomes, Impact & Alignment, April 27, 2015
– Library Leaders Summit, Computers In Libraries, Washington DC
Speaker, Measuring Engagement, October 19, 2013
– Internet Librarian, Monterey, CA
Speaker, Tools Providing Outcome Measures, April 10, 2013
– Computers in Libraries, Washington DC
Speaker, Crisis Communications Strategies, Sept 13, 2012
– PRSA Southeast, Chattanooga, TN
Speaker, When Bad News Happens: Strategies for Building Relationships Before and During a Crisis, July 25, 2012
– PRSA Charlotte, Charlotte, NC
