Speaking & Appearances

Download an Overview of my Speaking Experience


Upcoming Events

Five-Part Course: “How to Build a Strategic Library Marketing & Communications Plan,” Kickoff Monday, January 13, Followed By Webinars: February 4 & 18, March 3 & 17, 2020
– SEFLIN Training, Broward County West Regional Library

Keynote: “Engaging with More Diverse Audiences,” Thursday, March 26, 2020
Breakout: “How Library Friends Can Be Super Supporters,” Thursday, March 26, 2020
Friends of Michigan Libraries Spring Workshop and Fred Ruffner Symposium, Portage District Library

Keynote: “Spreading the Word About Library Relevancy,” Friday, March 27, 2020
Friends of Michigan Libraries Trustee Alliance, Portage District Library

Keynote for Staff In-Service Day: “Taking a Strategic Approach to Marketing & Communications,” Friday, April 17, 2020
Glen Ellyn Public Library

Panel (More info coming), June 6-9, 2020
Special Library Association Annual Conference, Charlotte, NC,

Breakout: “The Library Marketing Funnel: A New Approach to Customer Engagement and Retention,” June 25-30, 2020 (Exact Date/Location TBD)
– American Library Association Annual Conference, Chicago, IL


Recent Events

Keynote: “Finding and Telling Stories of Impact,” Nov 15, 2019
– CSLA Annual Summit, Great Wolf Lodge, Concord, NC

Keynote: “Customer Engagement and the Library Marketing Funnel,” Nov 1, 2019
SEFLIN 2019 Fall Membership Meeting, St. Thomas University Library

Webinar: OCLC Panel Discussion: Community Engagement as a Mindset, Sept 17, 2019, 2-2:30pm
– Due to popular demand, we reconvened our ALA panel (below) to provide a webinar version of this discussion. Recording

Presenter, John Cotton Dana Public Relations Award Ceremony, June 23, 2019
– American Library Association, Washington D.C.

IMG_0144OCLC Panel Discussion: Community Engagement as a Mindset, June 22, 9am, 2019
– American Library Association Conference, Washington Convention Center, Room 144A, Washington D.C. Video

Half-Day Training, “Evaluate & Strengthen Your Library’s Communications,” multiple dates and locations:
May 6, 2019, 1-4pm – Chapel Hill Public Library
May 15, 2019, 1-4pm – Cumberland County Library, Fayetteville
May 29, 2019, 1-4pm – Cleveland County Public Library, Shelby
– Hosted by the State Library of North Carolina, Raleigh

Keynote, “Moving from Promotion to Engagement,” April 26, 2019
State Library of South Carolina PR Exchange, Columbia

Interview, “Business Resilience Decoded” Podcast, March 19, 2019
– Hosted by Disaster Recovery Journal and Asfalis Advisors

Interview, “Library Figures” Podcast, February 19, 2019
– Hosted by Red Rokk Marketing and Piola

Storyteller, “Parenting is Hard” Storytelling Event, November 28, 2018
– Fundraising event for Prevent Child Abuse NC at NoDa Brewing, Charlotte

Featured Speaker, President’s Program, November 14, 2018
Library Marketing and Communications Conference, St. Louis

Presenter, John Cotton Dana Public Relations Award Ceremony, June 24, 2018
– American Library Association, New Orleans

Panelist, “War Stories from Two Seasoned Library Marketing Professionals,” June 23, 2018
– American Library Association, New Orleans,

Presenter: Next Level Marketing: Innovative Ideas and Tech Tools Anyone Can Execute, May 30, 2018
– Library Journal Online Course, “Engagement Marketing: Put Your Library’s Story to Work”

Presenter: Best Practices in Library Marketing, May 23, 2018
– Central Piedmont Community College Marketing Committee Retreat

Facilitator: Urban Libraries Council Communications & Marketing Member Group, April 19, 2018
– Group call about requirements for marketing and publicity campaigns in libraries

Interview, Library Journal, “In Their Own Words,” June 24, 2017
– American Library Association, Chicago, IL Video

Presenter, Savannah Community Forum, June 24, 2017
– American Library Association event, Chicago, IL Video

Presenter, John Cotton Dana Public Relations Award Ceremony, June 25, 2017
– American Library Association, Chicago, IL

Host, Keynote & Closing Speaker, May 19-20, 2016
–Library Marketing & Communications Summit, Charlotte NC

Speaker, Library Marketing Trends, August 2016
– Orange Boy Idea Exchange, Columbus, OH

Speaker, Outcomes, Impact & Alignment, April 27, 2015
– Library Leaders Summit, Computers In Libraries, Washington DC

Speaker, Measuring Engagement, October 19, 2013
– Internet Librarian, Monterey, CA

Speaker, Tools Providing Outcome Measures, April 10, 2013
– Computers in Libraries, Washington DC

Speaker, Crisis Communications Strategies, Sept 13, 2012
– PRSA Southeast, Chattanooga, TN

Speaker, When Bad News Happens: Strategies for Building Relationships Before and During a Crisis, July 25, 2012
– PRSA Charlotte, Charlotte, NC

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