Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
In April 2020, I hosted two Library Marketing & Communications "Town Halls." I asked the question, as libraries are impacted by the COVID-19 outbreak, how are library marketing and communications professionals responding? Topics included: Communications before, during and after the crisis Customer engagement strategies Current and potential funding challenges Participants learned from my experiences and… Continue reading Library Marketing & Communications “Town Hall”
Since I launched Cordelia Anderson Consulting nearly nine months ago, people often ask me, "Cordelia, what kinds of clients do you work with?" When I first started my business, I used two factors to determine potential clients: network and expertise. To elaborate, the questions I asked myself were, 1) "who is in my network," and… Continue reading Building a client base
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Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset
Also published on LinkedIn In August 2016, I flew across the Atlantic, joined up with a group of strangers, and rode a bike from Paris to London. I was not an experienced cyclist. I didn’t have a traveling companion. I was alone, the only American in a group of 20 Italians, Germans and Australians. Could… Continue reading 10 things cycling from Paris to London taught me about work
Cordelia Anderson Consulting 