Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. The little library that could: Lessons from Orkney Library on being a little fish in a big pond on socialA library on a remote Scottish island with a population… Continue reading Libraries in the News: Social Media Success
I was recently interviewed for the Library Marketing for Library Marketers podcast. We talk about the value of collaboration, how libraries can remove barriers for customers, good marketing principles and much more. Library Marketing for Library Marketers is an informal library marketing podcast for library staff who do all things marketing, communications, public relations, outreach,… Continue reading Podcast Interview: Marketing & Communications Intersects With All Other Areas of the Organization
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. Campaign to Support Diverse Books Is a Viral SensationA Twitter campaign supporting access to diverse books launched by a group of librarians was a viral success with the hashtag #FReadom.… Continue reading Libraries in the News: Freedom to Read and Tool Lending Library
I was recently interviewed for the Common Stacks podcast from Library Lever. We talk about the importance of libraries telling their stories, and much more! Common Stacks is a podcast centered around interesting conversations with experts who are focused on the changes in the library profession, and service to library patrons and learners, as well… Continue reading Podcast Interview: Library Marketing with Common Stacks
Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News: TikTok and Fundraising
Cordelia Anderson Consulting 