Consulting, Professional Articles

New Article About Library Marketing Funnel

If you subscribe to Marketing Library Services, I have a new article - "The Library Marketing Funnel Explained" - in the January/February issue,¬†out now. In it, I use the concept of the "marketing funnel" to explain how libraries gain and lose customers, and what we must to to improve the customer experience so that libraries… Continue reading New Article About Library Marketing Funnel