Customer Experience, Innovative Services, Marketing, Professional Speaking

New video on the Marketing Funnel and Sieve

Since I debuted the "marketing funnel or sieve" concept at the Library Marketing and Communications Conference in St. Louis last November, I've been trying to figure out a way to share it with a broader audience. I decided to create a video – and even though it's still a work in progress, I'd like to share… Continue reading New video on the Marketing Funnel and Sieve

Conferences, Customer Experience, Innovative Services, Libraries, Marketing, Professional Speaking

Funnel, Sieve or Salad Spinner?

Last week, I had the pleasure of delivering the keynote address at the annual Library Marketing & Communications Conference with LMCC President Jennifer Burke. Jennifer and I covered a lot of topics during our keynote conversation and follow-up breakout session, but the topic that seemed to resonate with people most of all was my concept… Continue reading Funnel, Sieve or Salad Spinner?