On-Demand Training

I am now offering on-demand Library Marketing & Communications training via Niche Academy. To request access, complete the registration form below. Thank you!


Video Series: You Can Build a Library Marketing & Communications Plan
(2 hours, 20 minutes total)

In eight short 15-minute videos, I will walk you through the process of creating a Marketing & Communications Plan for your library. Each video builds on the previous one, and includes a short quiz to test your knowledge. Templates and slides are provided along the way so that you can begin creating elements of your plan as you go. At the end, you will receive a template and step-by-step instructions to pull all of the elements of your plan together into one document. Click here for a more detailed description of the series.

Pricing: (6-month license)
Individual participation (1 person per license): $150
6-24 participants: $900
25-49 participants: $1,500
50-99 participants: $2,250
100-199 participants: $3,000
200-299 participants: $4,500
300+ participants: $6,000


Webinar: Social Media Strategies For Your Library (40 minutes)

Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as a customer service point. We will also discuss the pros and cons for centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.

Pricing: (6-month license)
Individual participation (1 person per license): $50
6-24 participants: $300
25-49 participants: $500
50-99 participants: $750
100-199 participants: $1,000
200-299 participants: $1,500
300+ participants = $2,000


Webinar: More Than Programs: Marketing Library Services, Collections, Spaces, and More (50 minutes)

Programs have become a popular offering among library employees and customers alike. However, most libraries spend the bulk of their budgets on three things: employees, books and buildings. So why do we spend the bulk of our time marketing programs? In this session we will discuss how to expand your marketing efforts to include and even prioritize other offerings such as collections, online resources, physical spaces and staff expertise. Using real examples, we’ll review how marketing and communications are essential to supporting and communicating a library’s strategic priorities. Finally, we will explore how this broader approach can actually help to strengthen your library’s reputation and brand.

Pricing: (6-month license)
Individual participation (1 person per license): $50
6-24 participants: $300
25-49 participants: $500
50-99 participants: $750
100-199 participants: $1,000
200-299 participants: $1,500
300+ participants = $2,000


Webinar: Getting to “Yes” – Making a Case for Email Marketing at Your Library (45 minutes)

Are you tired of putting a lot of effort into your library’s marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing. In this session, we will discuss the benefits of email marketing for libraries and their customers. We will cover how to make a case for email marketing; how it can increase customer engagement, usage and program attendance; and how to ensure transparency and legal compliance. Includes a checklist and handout to help you make the case to library leadership and decision-makers.

Pricing: (6-month license)
Individual participation (1 person per license): $50
6-24 participants: $300
25-49 participants: $500
50-99 participants: $750
100-199 participants: $1,000
200-299 participants: $1,500
300+ participants = $2,000


2-Part Webinar: Best Practices for Creating & Marketing Programs (two 35-minute videos)

Libraries have been offering programming for decades, and in many cases the planning model has been, “Let’s plan a program, promote it, and see who shows up.” This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. In this two-part video series, we’ll start with how to effectively plan programs based on audience wants and needs, then we’ll discuss how to reach your audiences effectively with marketing strategies.

Pricing: (6-month license)
1 participant: $100
25+ participants: $1,000
50+ participants: $1,500
100+ participants: $2,000
200+ participants: $3,000
300+ participants = $4,000


Webinar: Crisis Communications for Libraries (1 hour)

A crisis is any situation that threatens the integrity or reputation of your organization. This could include funding reductions, safety or security events or health issues at your library. In this webinar you will learn what constitutes a crisis and what the different types are. We will also discuss the distinction between a Crisis Communications Plan and a Crisis Response Plan. Then we’ll do a quick overview on how to create a Crisis Communications Plan so you can be more prepared for how you will communicate in the event of a crisis. This includes who will communicate, what they will say, what audiences need to hear the message, and how you will reach them. You’ll also receive additional steps and a template you can download. We will also discuss how removing barriers to access can prepare your library for a crisis by increasing access and ensuring that your customers are loyal advocates. Finally, we’ll touch on how to prepare for and respond to current issues such as book challenges and first amendment audits. 

Pricing: (6-month license)
1 participant: $100
25+ participants: $1,000
50+ participants: $1,500
100+ participants: $2,000
200+ participants: $3,000
300+ participants = $4,000


If you are interested in group pricing, CAC will grant one person per organization a free trial for two weeks. To register for an individual or organization, and/or request a free trial, fill out the form below.