Awards, Conferences, Innovative Services, Marketing, Uncategorized

Reflections from the JCD Jury 2019

I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the JCD Jury 2019

Marketing, Uncategorized

5 tips for using good photography in your marketing

For this week's blog post, I solicited the advice of two star professionals: my sister, model/actress and professional photographer Kim Anderson; and my brother-in-law,  director/cinematographer (and retired Canon exec) Brent Ramsey. 1. Decide what story you're telling Fundamental to your marketing and communications planning is understanding what story you are telling. Whether you are marketing… Continue reading 5 tips for using good photography in your marketing

Uncategorized

Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication

Thanks to Marketing Library Services¬†editor Kathy Dempsey for writing this in-depth report on the Library Marketing & Communications Conference in St Louis, November 2018. Per the summary, "She reports on nine sessions, sharing examples of how peers from across North America have taken on challenges and met marketing goals." Read the Full Report This article… Continue reading Appearance at Library Marketing & Communications Conference featured in Marketing Library Services publication

Customer Experience, Innovative Services, Leadership, Professional Speaking, Training, Uncategorized

Developing a problem-solving mindset

Instead of starting with all the reasons you can't do something, start with the assertion that you will do it. This thought popped into my mind the other say as I was thinking about the challenges faced by a client of mine. It reminded me of many times in my career when I would come… Continue reading Developing a problem-solving mindset