Marketing, Nonprofits, Professional Development

Five things I’ve learned as a social media volunteer

As many of you know, in addition to running my business, I'm a mother of three kids. I've always found there to be overlaps between running a household and running a business, which is great, because the things you learn in one area of your life can be applied in the other. With three kids… Continue reading Five things I’ve learned as a social media volunteer

Professional Development

8 things cycling trips have taught me about being a solopreneur

In 2016, I flew across the Atlantic, joined a group of strangers, and rode a bike from Paris to London along the Avenue Verte. I was not an experienced cyclist, I didn’t have a traveling companion, I was the only American in a group of 20 Italians, Germans and Australians, and it was wonderful. I wrote… Continue reading 8 things cycling trips have taught me about being a solopreneur

Awards, Conferences, Innovative Services, Libraries, Marketing

Reflections from the John Cotton Dana Awards Jury 2019

I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of… Continue reading Reflections from the John Cotton Dana Awards Jury 2019

Awards

NC3C Excellence in Communications Contest

I recently had the opportunity to judge the 2019 NC3C Excellence in Communications Contest. NC3C, or North Carolina City & County Communicators, is a statewide organization for professionals who work in communications and marketing for local governments and related services. I was very impressed by the work submitted by the members this year, and hope to… Continue reading NC3C Excellence in Communications Contest

Planning Guides, Professional Development

How I got my Accreditation in Public Relations (and you can too!)

In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)