Conferences, Professional Articles, Professional Development, Professional Speaking, Training

From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange

Planning Guides, Professional Development

How I got my Accreditation in Public Relations (and you can too!)

In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)

Advocacy, Professional Development, Professional Speaking, Training

Owning your impact

I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact

Marketing, Professional Development, Professional Speaking

Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute

On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute

Leadership, Professional Development, Professional Speaking

Library Journal Course: Social Media Made Simple

On May 31, 2017, I taught my second Library Journal "Social Media Made Simple" class. Love sharing insights with library professionals across the country. Summary: Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in… Continue reading Library Journal Course: Social Media Made Simple

Leadership, Professional Development

3 things I learned by trading my office desk for a service desk

As a leader in my organization, one of my duties is to understand how service is delivered to the customer. In response to that need, and to feedback from our staff, my fellow leaders and I have made a point to visit – and work in – our branches, to get a better understanding of… Continue reading 3 things I learned by trading my office desk for a service desk