Helping mission-driven organizations to meet their goals, tell their stories, and grow their businesses.
At the end of April, I had the pleasure of speaking at the State Library of South Carolina's PR Exchange, April 26, 2019 in Columbia. My keynote was about community and customer engagement, a topic that is of interest to many libraries. Too often, when we talk about promoting libraries, the strategy resembles a megaphone.… Continue reading From Promotion to Engagement: My Keynote at the State Library of SC PR Exchange
In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)
I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact
On May 30, 2018 I taught my fourth - can it be fourth?!?!? - Library Journal " class: "Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute. " Love sharing insights with library professionals across the country! Summary: As technology advances, so do your opportunities to market creatively. In this session, an expert from… Continue reading Library Journal Course: Next Level Marketing, Innovative Ideas and Tech Tools Anyone Can Execute
On May 31, 2017, I taught my second Library Journal "Social Media Made Simple" class. Love sharing insights with library professionals across the country. Summary: Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in… Continue reading Library Journal Course: Social Media Made Simple
As a leader in my organization, one of my duties is to understand how service is delivered to the customer. In response to that need, and to feedback from our staff, my fellow leaders and I have made a point to visit – and work in – our branches, to get a better understanding of… Continue reading 3 things I learned by trading my office desk for a service desk
On Nov 9, 2016, I taught my first Library Journal class: "Moving the Needle on Engagement," part of a series called "Successful Library Marketing." These folks are real pros, it was an honor to be invited! Summary: We all want the same thing: To get more people to use more services more often, and bring… Continue reading Moving the Needle on Engagement
