Marketing, Planning Guides, Professional Articles

Writing a book for release in 2020

I'm so excited to share this news: I am writing a book for ALA Editions, the publishing imprint of the American Library Association. The topic will be library marketing and communications. The book will be available next year, and I am already hard at work writing and gathering content. I can't say much more at this… Continue reading Writing a book for release in 2020

Planning Guides, Professional Development

How I got my Accreditation in Public Relations (and you can too!)

In 2011, I got my Accreditation in Public Relations (APR) from the Public Relations Society of America. It was a rigorous process, and a big commitment of time and energy, but it was also one of the most rewarding professional experiences I've had in my life. Since then, I've chatted with many friends and colleagues… Continue reading How I got my Accreditation in Public Relations (and you can too!)

Nonprofits, Planning Guides

New Product for Nonprofit Marketing & Communications Directors

I understand the rewards and challenges of working in nonprofits. I spent 15 years working in not-for-profit, mostly libraries, and have since worked with other nonprofit clients. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Yet over the… Continue reading New Product for Nonprofit Marketing & Communications Directors

Planning Guides

New Product for Public Information Officers

I worked in local government for over 15 years, mostly in libraries, so I understand the rewards and challenges of being a Public Information Officer. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should! Over the years, I discovered… Continue reading New Product for Public Information Officers