Media Interviews, Professional Speaking

Podcast Interview: “How your library staff can be experts at social media”

I was recently interviewed for the podcast "Library Figures," in which I spoke about the strategic use of social media as a communications tool for libraries. I discussed the approach I used at Charlotte Mecklenburg Library, and how that evolved over time, as well as the benefits of letting many people contribute content while still… Continue reading Podcast Interview: “How your library staff can be experts at social media”

Media Interviews, Professional Speaking

Podcast Interview: “Crisis Communications For Public Libraries”

I was recently interviewed for the podcast "Business Resilience Decoded," in which I spoke about the value of good crisis communications in libraries. I discussed the three major types of crises - immediate, emerging and sustained - and how to plan and respond to each. I also gave specific examples of each type from my… Continue reading Podcast Interview: “Crisis Communications For Public Libraries”

Media Interviews

Article: How Charlotte Mecklenburg Library plans to become “essential”

Following up on several articles about the Charlotte Mecklenburg Library's marketing efforts, Charlotte Agenda interviewed me, and today released a new article that should be of interest to Library and marketing professionals alike. How Charlotte Mecklenburg Library plans to become “essential” By Kylie Moore Excerpt: When people step into my living room and see a… Continue reading Article: How Charlotte Mecklenburg Library plans to become “essential”

Advocacy, Media Interviews, Professional Articles

Library Journal article: How to Win at the Ballot Box

April Witteveen interviewed me and my colleague Karen Beach for this article about funding advocacy for libraries. Excerpt: Cordelia Anderson, director of marketing, communications, and advocacy with the Charlotte Mecklenburg Library (CML), NC, corroborates this necessary separation [between personal and professional advocacy], saying, “While [staff are] acting as employees, their role is to educate, not… Continue reading Library Journal article: How to Win at the Ballot Box