Are you tired of putting a lot of effort into your library's marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing. Now available on Niche Academy: Getting to “Yes”… Continue reading Getting to “Yes” – Making a Case for Email Marketing at Your Library
Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications
Do you ever feel like your library marketing efforts are out of balance? Do you want to branch out (pun intended) from promoting library programs? There are many wonderful things that libraries offer, and many people who would benefit from these services and offerings. So let's figure out how to rebalance and reprioritize so you… Continue reading More Than Programs: Marketing Library Services, Collections, Spaces, and More
Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as… Continue reading New Webinar: Social Media Strategies For Your Library
I am excited to announce that I will be partnering with Niche Academy to offer new online training options later this year. I delivered a webinar with them back in May, and that sparked some wonderful conversations with my clients about how I can expand my training offerings. Stay tuned for more information coming soon. In the… Continue reading New Training Opportunities Coming Soon!