Consulting, Innovative Services, Libraries, Marketing, Training

Getting to “Yes” – Making a Case for Email Marketing at Your Library

Are you tired of putting a lot of effort into your library's marketing without getting the results you want? Do you feel like you’re missing the opportunity to speak directly to customers in a way that is strategic and measurable? Maybe it’s time to expand your email marketing.  Now available on Niche Academy: Getting to “Yes”… Continue reading Getting to “Yes” – Making a Case for Email Marketing at Your Library

Advocacy, Consulting, Innovative Services, Leadership, Libraries, Marketing, Training

Ask Me Your Burning Questions About Library Marketing & Communications

Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications

CAC Updates, Innovative Services, Libraries, Marketing, Professional Articles, Writing

Pivoting During the Pandemic

I recently had the honor of being asked to contribute to a new book from ALA Editions. Pivoting during the Pandemic: Ideas for Serving Your Community Anytime, Anywhere is now available online. Here's a description. When the pandemic suddenly forced many public libraries to close their doors or limit patron access, library staff redoubled their… Continue reading Pivoting During the Pandemic

Innovative Services, Libraries, Nonprofits

Grant Opportunities and Marketing

Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a… Continue reading Grant Opportunities and Marketing

Customer Experience, Innovative Services, Leadership, Libraries, Professional Speaking

Reflections from my community engagement panel at ALA 2019

Last weekend, I attended the 2019 American Library Association Conference in Washington, DC. It was a great conference and a wonderful opportunity to connect with new and familiar professionals who work in the library industry. On Saturday, June 22, I presented as part of a Panel Discussion called "Community Engagement as a Mindset," hosted by… Continue reading Reflections from my community engagement panel at ALA 2019