Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications
This is the fourth post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my first three posts, I explained the funding impacts, public relations challenges, and… Continue reading Library Funding Series: Aftereffects of the funding crisis
This is the third post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my previous post, I explained how we transitioned from a very negative community… Continue reading Library Funding Series: Communications Tips for Surviving a Funding Crisis
This is the second post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my previous post, I explained the funding reductions we were faced with in… Continue reading Library Funding Series: Shifting from Negative to Positive
This is the first post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. My hope is that this series will help libraries prepare for potential funding challenges as a result… Continue reading Library Funding Series: Bracing for Budget Cuts
