Advocacy, Libraries, Marketing

Libraries in the News

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications, and community engagement. Here are two such stories. Campaign to Support Diverse Books Is a Viral SensationA Twitter campaign supporting access to diverse books launched by a group of librarians was a viral success with the hashtag #FReadom.… Continue reading Libraries in the News

Advocacy, Libraries, Marketing

Libraries in the News

Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio. Chesterfield library, looking to connect with younger patrons, goes viral on TikTokAn interview with Kathleen Packard, the library’s director, about how they leveraged TikTok… Continue reading Libraries in the News

Advocacy, Consulting, Libraries, Professional Articles, Training

Communications Tips for Libraries Facing Book Challenges

My typical weekend routine, if I'm not dashing off to a kid-related activity, is to listen to NPR's Weekend Edition while I drink my coffee. This past weekend, I was intrigued to hear a promo for a story about a library director. "This library director resigned after continuous dramatics over featured books" The story itself… Continue reading Communications Tips for Libraries Facing Book Challenges

Advocacy, Consulting, Innovative Services, Leadership, Libraries, Marketing, Training

Ask Me Your Burning Questions About Library Marketing & Communications

Library professionals: I want to hear from you! What are your most "burning questions" about library marketing and communications? What gives you the most joy, and the most frustration, when it comes to telling your library's story? Here are some examples of questions I've heard over the years: How can I help my fellow library… Continue reading Ask Me Your Burning Questions About Library Marketing & Communications

Advocacy, Government, Libraries

Library Funding Series: Aftereffects of the funding crisis

This is the fourth post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post.  In my first three posts, I explained the funding impacts, public relations challenges, and… Continue reading Library Funding Series: Aftereffects of the funding crisis