Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
This is the fourth post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my first three posts, I explained the funding impacts, public relations challenges, and… Continue reading Library Funding Series: Aftereffects of the funding crisis
This is the third post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my previous post, I explained how we transitioned from a very negative community… Continue reading Library Funding Series: Communications Tips for Surviving a Funding Crisis
This is the second post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. Read previous post. In my previous post, I explained the funding reductions we were faced with in… Continue reading Library Funding Series: Shifting from Negative to Positive
This is the first post in my Library Funding Series, a series of posts about my experiences and lessons learned from serving as the marketing and communications director for a public library during the 2008 recession and its aftereffects. My hope is that this series will help libraries prepare for potential funding challenges as a result… Continue reading Library Funding Series: Bracing for Budget Cuts
I have recently been working on a training for one my clients about gathering and telling stories of impact. Stories of impact are such an effective and easy way to tell the story of your organization - whether you are improving people's lives or selling a great product. I think we are often reluctant to… Continue reading Owning your impact
