Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.
Libraries communicate with their audiences through many channels. These can include everything from websites to social media to print collateral to email. Integrated marketing is a strategy that can bring all of these channels into alignment so that the library is telling a cohesive story that makes an impact with audiences. This webinar will help… Continue reading Coming in February: Creating an Integrated Marketing Campaign (On-Demand Webinar)
I often spend my Sundays and listening to NPR. (Such a cliché, I know!) But this past weekend, there was a story I was especially to hear. It was a Planet Money story about libraries, publishers and eBooks - a topic I've been following for nearly 15 years. Back when I was Director of Marketing… Continue reading Planet Money Story on Libraries and eBooks
Cordelia Anderson Consulting 