If you’ve ever wondered what the “APR” means in my website URL, it stands for Accredited in Public Relations. The APR is a special credential offered by the Public Relations Society of America. I received mine in 2011 and it has benefitted me in so many ways. First, it helped me advance in my career and my role at Charlotte Mecklenburg Library. Second, it helped inform my approach to my consulting work. I even included examples from the APR Study Guide in my book, Library Marketing and Communications: Strategies to Increase Relevance and Results, released in 2020.
If you’re working in marketing, communications or public relations, and are setting goals for 2023, I recommend looking into the APR accreditation. Here’s how PRSA describes it: “The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.”
Another benefit of the APR is that you develop a shared vocabulary with other professionals in your field. There’s also a mutual respect and understanding that you share the same body of knowledge.
Happy New Year!