Periodically I like to share stories of libraries and other organizations doing a great job with marketing, communications and community engagement. Here are two such stories, both from National Public Radio.
Chesterfield library, looking to connect with younger patrons, goes viral on TikTok
An interview with Kathleen Packard, the library’s director, about how they leveraged TikTok to communicate and engage with younger audiences.
A public library in Maryland held a fundraiser that left a lasting impression
A story about Anne Arundel County Public Library partnering with a tattoo shop to offer literary-themed tattoos as part of a larger fundraising effort.