Libraries, Marketing, Nonprofits, Training

Social Media Strategies: To Cross Post or Not?

I have recently noticed a bit of a divide among my clients and library marketing colleagues when it some to social media. While some libraries and organizations cross-post their content, others shy away from this practice and create separate and/or unique content for each platform. When I was a Library Marketing & Communications Director, I… Continue reading Social Media Strategies: To Cross Post or Not?