Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as a customer service point. We will also discuss the pros and cons for centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.
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Rather than getting access to just this one webinar, you could have access to our full academy of content for one year! Prices start at $499. Visit our on-demand offerings page for more information, or click here to register for full academy access!