Those of you who know me well know that this is my favorite month.
I am very pleased to announce that my new book Library Marketing and Communications: Strategies to Increase Relevance and Results is available for preorder from the ALA Store. This is an exciting milestone, and represents a lot of hard work, not just by me, but many others.
I am so grateful for all the support that allowed me to finish this book. I hope everyone enjoys reading it as much as I enjoyed writing it.
Library Marketing and Communications: Strategies to Increase Relevance and Results
Description: Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future.
Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts.
Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications.