I worked in local government for over 15 years, mostly in libraries, so I understand the rewards and challenges of being a Public Information Officer. I also know how it feels like we are too busy doing the actual work to step back and create a plan. Even when we know we should!
Over the years, I discovered that following a planning process can help save time, increase productivity and deliver results. It took me years to learn, but thankfully, it doesn’t have to take you that long!
I’ve created this guide to save you time and share my expertise. It is a step-by-step guide for creating a Marketing & Communications Plan. You can use this to create an ongoing plan for your local government entity or department, or a one-time plan for an event, product or other initiative. Simply follow the steps and you will create a plan that allows you to see the big picture, get results and report back to your stakeholders.
I hope you get great results from this guide. Don’t hesitate to reach out with questions and feedback. Happy planning!
Simple & Strategic Planning Guide for Public Information Officers (Hard Copy)
Three ring binder with full color copy of the content. Includes shipping via USPS media mail and access to digital copy and templates.
Simple & Strategic Planning Guide for Public Information Officers (Digital Copy)
Includes access to digital copy and templates. After payment is received, you will receive access via email.