Thanks to Marketing Library Services editor Kathy Dempsey for writing this in-depth report on the Library Marketing & Communications Conference in St Louis, November 2018. Per the summary, “She reports on nine sessions, sharing examples of how peers from across North America have taken on challenges and met marketing goals.”
This article originally appeared in Marketing Library Services, (Volume 33, Number 1), (Jan/Feb, 2019), (pp 1, 3-5), a publication of Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055 U.S.A., Phone 1 (609) 654-6266, http://www.infotoday.com. All rights reserved. Reprinted with permission.