Advocacy, Marketing, Professional Articles

ALA Newsletter: Because One Week Can Make a Big Difference

The American Library Association wrote this nice piece about my quick and effective National Library Week campaign using the Libraries Transform toolkit. Just goes to show that you don’t need a big budget or a lot of time to plan an effective campaign!

When the Charlotte Mecklenburg Library System in North Carolina staff realized National Library Week (NLW) was fast approaching, they knew they wouldn’t have the time or resources to plan a major event or campaign. Not wanting to miss out on a major public awareness opportunity for their library, they got creative with the Libraries Transform tools and resources to create an impactful campaign with a fast turnaround.

Charlotte Mecklenburg’s easy-to-apply tips for raising awareness with a quick turnaround include using Libraries Transform Because statements to highlight programs on social media. For more ideas, read the full story.

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